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Unimaginable Meals to launch meatless pork in U.S., Hong Kong and Singapore

Unimaginable Meals’ newest meatless product is ready to hit tables from Thursday: plant-based pork that claims to be tastier and more healthy than the actual deal.

The bottom pork product will first be obtainable in eating places within the U.S., Hong Kong and Singapore, with additional plans for retail growth in these markets within the coming months. It marks the California-based firm’s third business launch after floor beef and rooster nuggets because it seeks to solidify its place within the rising plant-based protein area.

Talking in a first-on interview forward of the launch, Unimaginable Meals’ president Dennis Woodside instructed CNBC’s “Squawk Box Asia” that the pork different might beat the actual deal in each style and dietary worth.

Right here you could have a substitute that tastes simply nearly as good however is definitely higher for you.

Dennis Woodside

President, Unimaginable Meals

“Pig usually is not thought to be a wholesome product, however right here you could have a substitute that tastes simply nearly as good however is definitely higher for you,” he mentioned.

In response to the corporate, the product — which is made primarily from soy — offers the identical quantity of protein as its conventional meat counterpart, however with no ldl cholesterol, one-third much less saturated fats, and much fewer energy.

Meantime, in a latest blind style check performed by Unimaginable Meals, it discovered that almost all (54%) of Hong Kong shoppers mentioned they most popular the meatless pork product.

“We’re not going to launch a product except it is really higher than the animal analog — each by way of style, which that information proves, and by way of dietary worth,” mentioned Woodside.

Unimaginable Pork Char Siu Buns are sampled throughout an Unimaginable Meals press occasion for CES 2020 on the Mandalay Bay Conference Middle on January 6, 2020 in Las Vegas, Nevada.

David Becker | Getty Pictures Information

Unimaginable’s meatless pork debuts at New York’s Momofuku Ssam Bar this Thursday, Sept. 23. It is going to then be obtainable in Hong Kong from Oct. four and Singapore later this yr. Collaborating eating places embrace U.S. chain Ruby Tuesday, Tim Ho Wan and Hong Kong’s Beef & Liberty.

Woodside mentioned it could be all the way down to particular person eating places to find out their pricing, including that Unimaginable merchandise are usually “across the similar worth in a restaurant as animal meat — typically a little bit bit increased.”

The launch comes amid a rising urge for food for different protein as shoppers and corporations alike change into extra conscious of the environmental impression of conventional animal agriculture. It’s estimated that the business is responsible for 14.5% of the world’s greenhouse gasoline emissions.

Unimaginable Meals, for its half, claims its pork product makes use of 81%-85% much less water, 66%-82% much less land, and produces 73%-77% much less greenhouse gasoline emissions than common pork manufacturing.

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