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This entrepreneur is ready to make $1.2 million from his podcast this yr. Right here’s how he’s doing it

Steven Bartlett based social media advertising company Social Chain on the age of 22 and created the favored podcast “The Diary of a CEO.”

Ian West – PA Photos | PA Photos | Getty Photos

Steven Bartlett is ready to make $1.2 million this yr from his podcast, “The Diary of a CEO.” The 29-year-old entrepreneur defined within the newest episode how he has successfully monetized the favored podcast.

Bartlett is the founding father of social media firm Social Chain, which he launched from his bed room within the U.Okay. metropolis of Manchester on the age of 22. He took Social Chain public in 2019, itemizing with a market capitalization of $350 million on Germany’s Dusseldorf inventory alternate, earlier than leaving the enterprise in 2020.

Bartlett was not too long ago named as a brand new decide on the TV present “Dragon’s Den,” the U.Okay. equal of “Shark Tank,” turning into the present’s youngest ever “dragon.” 

He created “The Diary of a CEO” podcast round four years in the past with a $100 microphone plugged into his laptop computer. It’s now stated to be the highest enterprise podcast in Europe, with visitors starting from singer Liam Payne, a former member of boyband One Course, to Monzo founder Tom Blomfield.

Within the newest episode of the podcast, launched on Monday, Bartlett detailed how he’d managed to construct a following and gave key recommendations on how different budding podcasters might additionally earn a living. 

Reduce out the intermediary 

Bartlett stated most podcasters make their cash from studying out adverts in the course of a podcast episode. He defined there’s normally a podcast promoting company performing as a intermediary between the podcaster and the model. 

“The difficulty with that is that the intermediary is taking a giant, large minimize and the model is paying a hard and fast payment per obtain no matter how good your present is, who you might be or how invaluable your viewers is,” Bartlett stated. 

He stated that this conventional manner of monetizing a podcast was not ample for him to cowl the prices of manufacturing it, so he determined to chop out the intermediary and make contact with 5 corporations immediately that he favored. 

Bartlett despatched the CEOs of those corporations a brief presentation arguing why they need to sponsor his podcast, together with its viewers progress and his plans for the way forward for the present. 

“It isn’t usually or typical {that a} artistic or influencer goes and pitches themselves to a model however I swear in case you have the heart, talent, effort and laborious work to do this, you will get wonderful offers and offers which might be genuine to you,” he stated. 

Bartlett’s present has three most important sponsors — vitamin model Huel, freelancer platform Fiverr and renewable power product producer Myenergi. He has a 12-month contract with these sponsors, which he stated helps him with forecasting for the present. 

As well as, Bartlett stated he has the “odd model or collaboration alternative possibly as soon as each different month which I’d point out on the present from time-to-time.”

These sponsors pay “various charges” however Bartlett stated that his podcast is estimated to generate $1.2 million this yr. 

“So it seems the naysayers I encountered once I began have been improper and there’s cash in podcasting and you may flip it into a extremely profitable enterprise,” he stated. 


For the primary few years of his podcast, Bartlett stated he was “by no means ever constant” with releasing episodes. Nonetheless, he stated when he made the choice to decide to releasing an episode each Monday the podcast’s viewers progress “completely exploded.”

“Consistency unlocks all the things — it teaches you quicker than everyone else, it compounds progress and because it pertains to content material and constructing audiences, it helps to determine a cadence which retains them coming again for extra,” Bartlett stated. 

Bartlett stated it was necessary to know the place viewers progress was coming from provided that the overwhelming majority of recent podcast discovery did not occur on platforms like Spotify and iTunes, on which episodes are streamed. Bartlett stated posting movies of his podcast on YouTube helped when it comes to content material discovery as a result of it has the rolling suggestion of movies. 

As well as, Bartlett stated it was important “in all features of your skilled life to seek out the precise stability of getting consistency and high quality on the similar time.” 

In just a few cases, he defined that interviews for the podcast had not been aired as a result of he believed the dialog had not been “invaluable sufficient” to share with listeners. Bartlett stated having this type of commonplace helped to enhance the standard of content material. 

By way of prices, Bartlett stated he had spent round £40,000 ($54,856) on gear, in addition to using eight folks to be concerned within the podcast’s manufacturing, however added that “podcasting might be remarkably low cost, particularly should you do not wish to video it.”

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