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This entrepreneur is about to make $1.2 million from his podcast this yr. Right here’s how he’s doing it

Steven Bartlett based social media advertising and marketing company Social Chain on the age of 22 and created the favored podcast “The Diary of a CEO.”

Ian West – PA Pictures | PA Pictures | Getty Pictures

Steven Bartlett is about to make $1.2 million this yr from his podcast, “The Diary of a CEO.” The 29-year-old entrepreneur defined within the newest episode how he has successfully monetized the favored podcast.

Bartlett is the founding father of social media firm Social Chain, which he launched from his bed room within the U.Ok. metropolis of Manchester on the age of 22. He took Social Chain public in 2019, itemizing with a market capitalization of $350 million on Germany’s Dusseldorf inventory trade, earlier than leaving the enterprise in 2020.

Bartlett was lately named as a brand new choose on the TV present “Dragon’s Den,” the U.Ok. equal of “Shark Tank,” turning into the present’s youngest ever “dragon.” 

He created “The Diary of a CEO” podcast round four years in the past with a $100 microphone plugged into his laptop computer. It’s now stated to be the highest enterprise podcast in Europe, with visitors starting from singer Liam Payne, a former member of boyband One Course, to Monzo founder Tom Blomfield.

Within the newest episode of the podcast, launched on Monday, Bartlett detailed how he’d managed to construct a following and gave key tips about how different budding podcasters might additionally generate income. 

Reduce out the intermediary 

Bartlett stated most podcasters make their cash from studying out adverts in the course of a podcast episode. He defined there’s often a podcast promoting company performing as a intermediary between the podcaster and the model. 

“The problem with that is that the intermediary is taking an enormous, large reduce and the model is paying a set price per obtain no matter how good your present is, who you’re or how worthwhile your viewers is,” Bartlett stated. 

He stated that this conventional manner of monetizing a podcast was not adequate for him to cowl the prices of manufacturing it, so he determined to chop out the intermediary and get in touch with 5 firms straight that he favored. 

Bartlett despatched the CEOs of those firms a brief presentation arguing why they need to sponsor his podcast, together with its viewers development and his plans for the way forward for the present. 

“It isn’t typically or typical {that a} inventive or influencer goes and pitches themselves to a model however I swear when you’ve got the center, ability, effort and laborious work to do this, you will get superb offers and offers which can be genuine to you,” he stated. 

Bartlett’s present has three fundamental sponsors — diet model Huel, freelancer platform Fiverr and renewable power product producer Myenergi. He has a 12-month contract with these sponsors, which he stated helps him with forecasting for the present. 

As well as, Bartlett stated he has the “odd model or collaboration alternative possibly as soon as each different month which I’d point out on the present from time-to-time.”

These sponsors pay “various charges” however Bartlett stated that his podcast is estimated to generate $1.2 million this yr. 

“So it seems the naysayers I encountered after I began have been unsuitable and there’s cash in podcasting and you may flip it into a extremely profitable enterprise,” he stated. 


For the primary few years of his podcast, Bartlett stated he was “by no means ever constant” with releasing episodes. Nevertheless, he stated when he made the choice to decide to releasing an episode each Monday the podcast’s viewers development “completely exploded.”

“Consistency unlocks the whole lot — it teaches you quicker than everyone else, it compounds development and because it pertains to content material and constructing audiences, it helps to ascertain a cadence which retains them coming again for extra,” Bartlett stated. 

Bartlett stated it was essential to know the place viewers development was coming from on condition that the overwhelming majority of recent podcast discovery did not occur on platforms like Spotify and iTunes, on which episodes are streamed. Bartlett stated posting movies of his podcast on YouTube helped when it comes to content material discovery as a result of it has the rolling suggestion of movies. 

As well as, Bartlett stated it was important “in all points of your skilled life to seek out the precise stability of getting consistency and high quality on the similar time.” 

In a couple of cases, he defined that interviews for the podcast had not been aired as a result of he believed the dialog had not been “worthwhile sufficient” to share with listeners. Bartlett stated having this type of normal helped to enhance the standard of content material. 

When it comes to prices, Bartlett stated he had spent round £40,000 ($54,856) on tools, in addition to using eight folks to be concerned within the podcast’s manufacturing, however added that “podcasting might be remarkably low-cost, particularly in the event you do not wish to video it.”

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