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This entrepreneur is about to make $1.2 million from his podcast this 12 months. Right here’s how he’s doing it

Steven Bartlett based social media advertising company Social Chain on the age of 22 and created the favored podcast “The Diary of a CEO.”

Ian West – PA Pictures | PA Pictures | Getty Pictures

Steven Bartlett is about to make $1.2 million this 12 months from his podcast, “The Diary of a CEO.” The 29-year-old entrepreneur defined within the newest episode how he has successfully monetized the favored podcast.

Bartlett is the founding father of social media firm Social Chain, which he launched from his bed room within the U.Ok. metropolis of Manchester on the age of 22. He took Social Chain public in 2019, itemizing with a market capitalization of $350 million on Germany’s Dusseldorf inventory trade, earlier than leaving the enterprise in 2020.

Bartlett was not too long ago named as a brand new decide on the TV present “Dragon’s Den,” the U.Ok. equal of “Shark Tank,” turning into the present’s youngest ever “dragon.” 

He created “The Diary of a CEO” podcast round four years in the past with a $100 microphone plugged into his laptop computer. It’s now stated to be the highest enterprise podcast in Europe, with company starting from singer Liam Payne, a former member of boyband One Path, to Monzo founder Tom Blomfield.

Within the newest episode of the podcast, launched on Monday, Bartlett detailed how he’d managed to construct a following and gave key tips about how different budding podcasters may additionally become profitable. 

Minimize out the intermediary 

Bartlett stated most podcasters make their cash from studying out adverts in the midst of a podcast episode. He defined there’s often a podcast promoting company performing as a intermediary between the podcaster and the model. 

“The difficulty with that is that the intermediary is taking a giant, massive lower and the model is paying a set payment per obtain no matter how good your present is, who you might be or how useful your viewers is,” Bartlett stated. 

He stated that this conventional means of monetizing a podcast was not ample for him to cowl the prices of manufacturing it, so he determined to chop out the intermediary and call 5 corporations straight that he appreciated. 

Bartlett despatched the CEOs of those corporations a brief presentation arguing why they need to sponsor his podcast, together with its viewers progress and his plans for the way forward for the present. 

“It is not usually or typical {that a} artistic or influencer goes and pitches themselves to a model however I swear when you’ve got the heart, talent, effort and exhausting work to try this, you will get wonderful offers and offers which can be genuine to you,” he stated. 

Bartlett’s present has three important sponsors — diet model Huel, freelancer platform Fiverr and renewable vitality product producer Myenergi. He has a 12-month contract with these sponsors, which he stated helps him with forecasting for the present. 

As well as, Bartlett stated he has the “odd model or collaboration alternative perhaps as soon as each different month which I would point out on the present from time-to-time.”

These sponsors pay “various charges” however Bartlett stated that his podcast is estimated to generate $1.2 million this 12 months. 

“So it seems the naysayers I encountered once I began have been unsuitable and there may be cash in podcasting and you may flip it into a extremely profitable enterprise,” he stated. 


For the primary few years of his podcast, Bartlett stated he was “by no means ever constant” with releasing episodes. Nonetheless, he stated when he made the choice to decide to releasing an episode each Monday the podcast’s viewers progress “completely exploded.”

“Consistency unlocks every part — it teaches you quicker than all people else, it compounds progress and because it pertains to content material and constructing audiences, it helps to ascertain a cadence which retains them coming again for extra,” Bartlett stated. 

Bartlett stated it was vital to know the place viewers progress was coming from provided that the overwhelming majority of recent podcast discovery did not occur on platforms like Spotify and iTunes, on which episodes are streamed. Bartlett stated posting movies of his podcast on YouTube helped by way of content material discovery as a result of it has the rolling suggestion of movies. 

As well as, Bartlett stated it was important “in all features of your skilled life to search out the proper steadiness of getting consistency and high quality on the identical time.” 

In just a few situations, he defined that interviews for the podcast had not been aired as a result of he believed the dialog had not been “useful sufficient” to share with listeners. Bartlett stated having this sort of customary helped to enhance the standard of content material. 

By way of prices, Bartlett stated he had spent round £40,000 ($54,856) on tools, in addition to using eight folks to be concerned within the podcast’s manufacturing, however added that “podcasting will be remarkably low cost, particularly should you do not need to video it.”

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