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Elon Musk’s Twitter begins rolling out new paid subscription

“The brand new Blue isn’t reside but – the dash to our launch continues however some of us might even see us making updates as a result of we’re testing and pushing adjustments in real-time,” she posted.

“New Blue … coming quickly!” she added.

On Friday, half of Twitter’s 7,500 staff have been laid off by Tesla boss Musk.

He ordered the redesign of Twitter Blue as a precedence, making some groups work day and night time on it, reportedly with a goal launch date of November 7 – a day earlier than the US midterm elections.

The present model of the service, which prices US$5, comprises premium options, similar to a extra comfy studying mode.

Musk desires so as to add a blue tick which till now has symbolised account verification, although he has not defined how the paying accounts will likely be verified.

Till now verification has been free and serves as proof of authenticity for the accounts of customers similar to politicians, governments, journalists, celebrities and sports activities figures – a system Musk has derided as “lords and peasants”.

The replace additionally lists different advantages talked about by Musk, similar to the flexibility to publish longer movies and audio messages.

“Because you’re supporting Twitter within the battle towards the bots, we’re going to reward you with half the adverts and make them twice as related,” the provide states.

The Californian firm must diversify its revenue, which is closely reliant on promoting. A number of advertisers have suspended their spending on the platform since its acquisition after Musk vowed to dial again content material moderation.

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