Dolly Parton recreates iconic Playboy cowl
The movie star perfume could also be primed for a comeback, with Dolly Parton saying that her first-ever fragrance, “Dolly — Scent From Above,” will launch Monday.
Having teased its launch throughout her cameo in a Superbowl commercial earlier this yr, the singer has been ramping up her PR efforts forward of the launch — and he or she went viral yesterday after recreating her iconic Playboy cowl to mark her husband’s birthday.
The 75-year-old, who can be releasing a e-book later this yr, donned a black strapless leotard layered over a crystal fishnet bodysuit, together with fingerless night gloves, a pink and white bowtie and — naturally — a pair of black bunny ears.
She captioned the video, “It is all the time #HotGirlSummer for my husband,” referencing Megan Thee Stallion’s hit track.
Some samples of Parton’s “Scent From Above” have been made accessible in early February, however bottles will formally hit the cabinets subsequent week.
Designed in collaboration with Scent Magnificence, which additionally creates fragrances for Cher, the fragrance has all of the hallmarks of a basic movie star scent: a kitsch pink bottle adorned with a crystal butterfly, the star’s signature engraved throughout the glass and a reportedly candy, floral scent with notes of vanilla, peony blossoms and mandarin.
Dolly Parton’s new perfume “Dolly – Scent From Above.” Credit score: Courtesy of ScentBeauty
Whereas celebrity-owned skincare model launches look like extra prolific than fragrances these days, Parton’s launch is a throwback to when the star-powered fragrance reigned supreme.
The likes of Jennifer Lopez’s “Glow” and Britney Spears’ “Curious” dominated the early 2000s markets, and noughties icons together with Paris Hilton, Christina Aguilera, Beyonce and David Beckham adopted swimsuit — every looking forward to a chunk of the pie.
A youthful Britney Spears together with her fragrance Curious. Credit score: Larry Busacca/WireImage/Getty Photos
Elizabeth Taylor’s “White Diamonds” perfume in 1991 was arguably the primary profitable movie star scent — reportedly bringing in some $1.5 billion over 25 years. Nonetheless, the house went quiet for a decade till Coty and Jennifer Lopez introduced out “Glow” in 2002: a neroli, orange blossom and grapefruit-scented perfume.
On the time, the singer promoted the perfume — spritzed from a bottle within the form of the feminine kind that includes mini 2000s-esque physique chains no much less — as “clear and contemporary, however nonetheless horny and sensual.” The transfer paid off when it garnered gross sales of $100 million within the first yr it was launched, opening the floodgates for a wave of movie star fragrances.
Elizabeth Taylor unveiling her perfume “White Diamonds” In 1991. Credit score: Raoul/Photos Press/Archive Images/Getty Photos
Curiosity in movie star scents could have dipped in recent times as younger shoppers gravitate in the direction of a wealth of latest unbiased magnificence manufacturers that emphasize “clear” merchandise (make-up or fragrance claiming to be made with much less chemical substances) no frills packaging and extra earthy and pure sounding perfume notes.
That stated, one sugary candy movie star scent of the 2000s heyday could be making a comeback. Based on perfumer retailer Perfume Direct, this February noticed a 335% improve in gross sales of Britney Spears’ “Fantasy” assortment in comparison with 2019. The retailer linked it to the discharge of the documentary “Framing Britney Spears,” with followers buying it to “present their assist” to the star.
In the meantime, it is too early to know if Parton’s new product can be a industrial success, however within the meantime the singer says she desires her prospects to really feel “as blessed and as fairly as I do whenever you put on it.”