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Biden’s new ‘ultra-MAGA’ label got here after six months of liberal-funded focus group analysis: Report

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President Biden’s new line of assault on Republicans was apparently the results of liberal-funded analysis.

Over the previous week, Biden has repeatedly referred to his political adversaries as “ultra-MAGA,” referring to former President Trump’s “Make America Nice Once more” 2016 slogan. 

The label has rapidly been embraced by the proper from lawmakers to the previous president himself. 

However in response to The Washington Submit, the “ultra-MAGA” messaging got here from a six-month analysis venture from the liberal group Middle for American Progress Motion Fund and headed by prime Biden aide Anita Dunn. 


The polling and focus group analysis by Hart Analysis and the World Technique Group discovered that ‘MAGA’ was already considered negatively by voters — extra negatively than different phrases like ‘Trump Republicans,’” the Submit reported Friday. 

“In battleground areas, greater than twice as many citizens stated they might be much less prone to vote for somebody referred to as a ‘MAGA Republican’ than could be extra seemingly. The analysis additionally discovered that the outline tapped into the broad settlement amongst voters that the Republican Social gathering had grow to be extra excessive and power-hungry in recent times.”

CAP Motion Fund president and govt director Navin Nayak informed the Submit, “All of that extremism will get captured in that model,” including the “versatile epithet” applies to each political subject together with abortion and local weather change. 

“We aren’t attempting to create a brand new phrase. That is how they outline themselves,” Nayak stated. 

FILE PHOTO: U.S. President Joe Biden, March 31, 2022. REUTERS/Kevin Lamarque/File Photo

FILE PHOTO: U.S. President Joe Biden, March 31, 2022. REUTERS/Kevin Lamarque/File Picture (Reuters)

Critics mocked the analysis that went into Democrats’ branding efforts on social media. 

“‘Extremely Make America Nice Once more’ is meant to assist… Democrats?” Washington Examiner reporter Jerry Dunleavy requested. “Anyway, congrats to the consultants who have been in a position to money checks for this.”

“Psaki stated yesterday Biden got here up with this all by himself although,” radio host Dana Loesch identified, referring to feedback outgoing White Home Press Secretary Jen Psaki stated asserting the “ultra-MAGA” speaking level was a Biden authentic. 


“What’s mistaken with the Democratic institution? They assume each drawback could be fastened by spending cash on consultants and higher messaging, whereas fully resisting substantive adjustments,” RealClearInvestigations senior author Mark Hemingway reacted. 

“If this took Biden 6 months it’s no shock the Afghanistan withdrawal went because it did,” Free Beacon author Drew Holden quipped. 

“Possibly it will have been higher if Democrats had as an alternative spent these six months stopping American youngsters from going hungry as a result of we’re out of formulation,” former Trump aide Stephen Miller tweeted. 

WASHINGTON, DC - JANUARY 19: U.S. President Joe Biden answers questions during a news conference in the East Room of the White House on January 19, 2022 in Washington, DC. (Photo by Chip Somodevilla/Getty Images) 

WASHINGTON, DC – JANUARY 19: U.S. President Joe Biden solutions questions throughout a information convention within the East Room of the White Home on January 19, 2022 in Washington, DC. (Picture by Chip Somodevilla/Getty Pictures)  (Chip Somodevilla/Getty Pictures)

Final week, Biden debuted the time period whereas attacking conservatives broadly following the leaked Supreme Court docket draft opinion that signaled the overturning of Roe v. Wade. 

“This MAGA crowd is de facto probably the most excessive political group that is existed in American historical past, in current American historical past,” Biden stated to reporters on Wednesday, declaring a coverage proposal launched by Sen. Rick Scott, R-Fla., the “ultra-MAGA agenda.”

Biden renewed the “ultra-MAGA” messaging on Tuesday throughout remarks in regards to the hovering inflation.


“Look, the underside line is this- People have a selection proper now, between two paths, reflecting two very completely different units of values,” Biden stated. 

“My plan assaults inflation and grows the economic system by reducing prices for working households, giving staff nicely deserved raises, lowering the deficit by historic ranges and making large firms and the very wealthiest People pay their fair proportion. The opposite path is the ultra-MAGA plan put ahead by congressional Republicans to boost taxes on working households, decrease the revenue of America staff, threaten sacred packages People rely on like Social Safety, Medicare and Medicaid and provides break after break to large firms and billionaires similar to they did the final time they have been in energy.” 

He additionally used the main focus group lingo at a big-money Democratic fundraiser in Chicago. 

President Joe Biden speaks at the National League of Cities Congressional City Conference, Monday, March 14, 2022, in Washington. (AP Photo/Patrick Semansky)

President Joe Biden speaks on the Nationwide League of Cities Congressional Metropolis Convention, Monday, March 14, 2022, in Washington. (AP Picture/Patrick Semansky) (AP Picture/Patrick Semansky)

The White Home was rapidly on board with the president’s new messaging with Psaki declaring it “the president’s phrase,” with Biden giving MAGA “a bit of additional pop.”

Psaki informed reporters, “Whether or not it is tomorrow or in days and weeks forward… you’ll all proceed to listen to him speak extra about his concern about ultra-MAGA Republicans and their agenda.”


Journalists have been instantly skeptical by the brand new slogan, some even evaluating to the Biden administration’s “Putin’s Value Hike” messaging trying in charge hovering inflation and gasoline costs on Russia’s invasion of Ukraine regardless of how each have been surging months earlier than the battle started.

Critics within the media recommended the “Putin’s Value Hike” push was not resonating with People as polls present voters inserting extra blame for the financial woes on Biden’s insurance policies than Russia. 

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