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Apple buys classical music streaming service Primephonic

Tim Cook dinner

Supply: Apple

Apple has acquired classical music streaming service Primephonic, the corporate introduced in a launch Monday. Phrases of the deal weren’t disclosed.

The acquisition provides to Apple Music’s rising library of greater than 75 million songs and builds on the platform’s current classical music content material. Spotify follows shut behind with greater than 70 million songs.

Apple mentioned it plans to launch a classical music-focused app subsequent yr that harnesses Primephonic’s current person interface. Apple will take Primephonic offline on Sept. 7, and present subscribers will get six free months of Apple Music, the corporate mentioned.

Over the subsequent few months, Apple additionally mentioned it plans to make the most of Primephonic’s detailed details about classical tracks to enhance looking and search capabilities. Subscribers can even get entry to playlists and unique audio.

Apple quietly buys dozens of firms yearly, typically to accumulate engineers with experience particularly areas or so as to add key expertise to an ongoing initiative. However among the firm’s largest and highest-profile acquisitions have been within the music area: It purchased streaming music service and headphone maker Beats for $three billion in 2014, and music-identification service Shazam for a worth reportedly round $400 million in 2017. In 2018, it quietly purchased Platoon, a service for serving to customers uncover artists, for an undisclosed sum.

In a letter posted Monday to its web site, Primephonic mentioned that the acquisition will assist it serve extra classical music listeners worldwide.

“As a classical-only startup, we cannot attain nearly all of international classical listeners, particularly people who hearken to many different music genres as effectively,” the corporate mentioned. “We due to this fact concluded that as a way to obtain our mission, we have to companion with a number one streaming service that encompasses all music genres and in addition shares our love for classical music.”


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