San Francisco: The World Well being Group (WHO) has launched an interactive expertise on Fb Messenger to offer individuals correct and well timed details about the coronavirus pandemic.
WHO will leverage Messenger’s attain to greater than 1.three billion month-to-month lively customers who will now be capable of ask questions and get fast solutions from the WHO’s “Health Alert” interactive service on Messenger, which is free to make use of, the social networking big mentioned in a press release late Tuesday.
Proud to announce the @WHO Well being Alert service is now obtainable @Facebook @messenger 👉 https://t.co/DlyBbedlFR.
This service provides you the newest well being info and steering to maintain you protected from the #coronavirus.
— Tedros Adhanom Ghebreyesus (@DrTedros) April 14, 2020
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The WHO Well being Alert service has already reached greater than 12 million individuals by WhatsApp.
“Now, through Messenger, WHO will be able to expand their reach as they continue to provide people everywhere with important information. This is critical as widespread misinformation can create unnecessary fear and panic in this already trying time,” mentioned Stan Chudnovsky, Vice President of Messenger.
The WHO created the Messenger expertise with help from Sprinklr as a part of the programme Fb just lately introduced to pair developer companions with well being organizations to assist them join with individuals and ship vital info throughout the COVID-19 outbreak.
Greater than 20 authorities well being organisations have launched Messenger experiences reminiscent of UNICEF, Argentina’s Ministry of Well being, the Authorities of France, the Authorities of India, and Pakistan’s Ministry of Nationwide Well being Providers.
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The WHO’s Well being Alert interactive service will be accessed by the WHO’s official Fb Web page by choosing Ship Message or by the devoted Messenger hyperlink.
In lots of the areas hit hardest by COVID-19, complete messaging by Fb’s household of apps has elevated by greater than 50 per cent, knowledgeable the corporate.