WhatsApp Launches Global Brand Campaign In India

New Delhi: WhatsApp on Saturday launched its first model marketing campaign in India that chronicles real-life tales about how Indians talk with their closed ones every day on the favored messaging utility.

The marketing campaign monikered ‘It’s Between You’ highlights WhatsApp’s dedication to privateness, the corporate stated in an announcement.

“With WhatsApp’s end-to-end encryption, we come closest to replicating real-life interactions and that’s when we can truly be ourselves. The conversations you have, the jokes you tell and the memories you relive belong to you and deserve to stay between you,” stated Avinash Pant, Director, Advertising and marketing at Fb India.

WhatsApp collaborated with Gauri Shinde, a celebrated Indian Bollywood director together with BBDO India to create two 60-second adverts, every highlighting how WhatsApp’s options like texts, video calls and even voice messages, assist replicate in-person conversations and produce individuals nearer.

One advert is predicated on a real story about an aged lady and her caregiver, who are actually separated from one another.

“From how to bring together the cast and crew that were right for the part and happened to be living together, and directing over a WhatsApp video call, to doing all the post-production work without being physically present – it’s been really rewarding,” stated Shinde.

The second story is on the different finish of the spectrum of emotion, which is a lightweight and enjoyable movie a couple of youthful sister giving joyful braveness to her elder one by means of a WhatsApp video name, when the latter feels weak and hesitant to offer her a haircut at dwelling.

“WhatsApp is designed to help friends and family communicate as well as help users connect with a business that is important to them,” stated the corporate.



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