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The stunning motive why Ocean Spray cranberry sauce labels are upside-down

New York CNN Enterprise  — 

Maybe one of many biggest mysteries of Thanksgiving is the cranberry sauce — and we’re not even speaking about why individuals eat it: What’s the cope with the upside-down labels on Ocean Spray cans of the stuff?

Observant shoppers have seen that the Ocean Spray labels on jellied cranberry sauce cans are flipped, that means the rounded edge that’s sometimes on the underside of most canned items is on prime of Ocean Spray cranberry sauce cans.

In accordance with Ocean Spray, that’s intentional: It creates a seamless serving expertise.

The cans are “crammed and labeled the other way up with the rounded edge on prime and the sharp can-like edge on the underside to maintain the jelly complete,” an Ocean Spray spokesperson advised CNN Enterprise. “That creates an air bubble on the rounded aspect (a.ok.a. the highest) so prospects can “swipe the sting of the can with a knife to interrupt the vacuum and the log will simply slide out.”

This course of has been in use for the reason that early 2000s.

Prices are up

Components for a conventional Thanksgiving meal will value buyers 13.5% extra this yr in comparison with final, the market analysis agency IRI predicted earlier this month, utilizing information from October.

That features cranberry sauce, whose worth is up about 18% in comparison with final yr as a result of cranberry crops are smaller this yr, sparking a provide squeeze.

The crop’s harvest in Wisconsin was “decrease than anticipated,” stated Tom Lochner, govt director of the Wisconsin State Cranberry Growers Affiliation, which produces an enormous slice of the nation’s cranberries.

“We’re scratching our heads,” he stated, and dealing with specialists to nail down the trigger. For now, his greatest guess is switches from chilly to sizzling to chill climate in cranberry-growing areas.

“We nonetheless rebounded from final yr,” he stated, including that there must be no scarcity of cranberries this yr.

Knowledge from analysis agency IRI reveals that recent cranberries are literally cheaper this yr than final, with costs dropping 9.9%. However that’s not the case for ready cranberry sauces, the place costs are up.

Lochner identified that processors set these costs, not growers, and that there are larger enter prices unrelated to berries — like “processing the fruit and getting it to market.”

Ocean Spray isn’t immune both. The corporate, which is a farmer co-operative, advised CNN Enterprise that it has additionally has needed to hike costs of its canned cranberry sauce, however declined to present a particular proportion.

“Like many corporations, now we have needed to modestly improve the price of our sauce merchandise through the previous yr—the primary time in near 10 years—to mirror present macro-economic pressures and price of manufacturing for our 700 family-farmers,” an organization spokesperson stated.

–CNN Enterprise’ Danielle Wiener-Bronner contributed to this report.

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