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The shocking purpose why Ocean Spray cranberry sauce labels are upside-down

New York CNN Enterprise  — 

Maybe one of many biggest mysteries of Thanksgiving is the cranberry sauce — and we’re not even speaking about why individuals eat it: What’s the take care of the upside-down labels on Ocean Spray cans of the stuff?

Observant customers have observed that the Ocean Spray labels on jellied cranberry sauce cans are flipped, which means the rounded edge that’s sometimes on the underside of most canned items is on high of Ocean Spray cranberry sauce cans.

In accordance with Ocean Spray, that’s intentional: It creates a seamless serving expertise.

The cans are “crammed and labeled the other way up with the rounded edge on high and the sharp can-like edge on the underside to maintain the jelly entire,” an Ocean Spray spokesperson advised CNN Enterprise. “That creates an air bubble on the rounded facet (a.okay.a. the highest) so prospects can “swipe the sting of the can with a knife to interrupt the vacuum and the log will simply slide out.”

This course of has been in use for the reason that early 2000s.

Prices are up

Elements for a conventional Thanksgiving meal will price buyers 13.5% extra this 12 months in comparison with final, the market analysis agency IRI predicted earlier this month, utilizing knowledge from October.

That features cranberry sauce, whose value is up about 18% in comparison with final 12 months as a result of cranberry crops are smaller this 12 months, sparking a provide squeeze.

The crop’s harvest in Wisconsin was “decrease than anticipated,” stated Tom Lochner, govt director of the Wisconsin State Cranberry Growers Affiliation, which produces a giant slice of the nation’s cranberries.

“We’re scratching our heads,” he stated, and dealing with specialists to nail down the trigger. For now, his finest wager is switches from chilly to scorching to chill climate in cranberry-growing areas.

“We nonetheless rebounded from final 12 months,” he stated, including that there needs to be no scarcity of cranberries this 12 months.

Information from analysis agency IRI reveals that recent cranberries are literally cheaper this 12 months than final, with costs dropping 9.9%. However that’s not the case for ready cranberry sauces, the place costs are up.

Lochner identified that processors set these costs, not growers, and that there are greater enter prices unrelated to berries — like “processing the fruit and getting it to market.”

Ocean Spray isn’t immune both. The corporate, which is a farmer co-operative, advised CNN Enterprise that it has additionally has needed to hike costs of its canned cranberry sauce, however declined to provide a particular proportion.

“Like many corporations, now we have needed to modestly improve the price of our sauce merchandise throughout the previous 12 months—the primary time in near 10 years—to replicate present macro-economic pressures and price of manufacturing for our 700 family-farmers,” an organization spokesperson stated.

–CNN Enterprise’ Danielle Wiener-Bronner contributed to this report.

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