Marketing campaign seeks to attach individuals with therapy
By: KDKA-TV Information Employees
PITTSBURGH (KDKA) — A brand new media marketing campaign, “Press Play PA,” was launched this week and is in search of to make individuals conscious of restoration choices and coverings.
The marketing campaign, spearheaded by Performing United States Lawyer Stephen R. Kaufman, is being marketed on billboards, bus stops and bus boards in Allegheny and Westmoreland Counties.
Kaufman stated that these counties have skilled significantly excessive will increase in overdose deaths over the past yr.
A 22% improve was reported from 2019 to 2020 in Allegheny County, in line with Kaufman.
“The Press Play PA marketing campaign works to attach western Pennsylvanians experiencing substance use dysfunction to restoration assets,” Kaufman stated.
Extra info can be found on the Press Play PA website.