Technology

Twitter tells users it’s sharing more personal data with advertisers

San Francisco: In a bizarre transfer apparently to usher in extra advert {dollars}, Twitter has rolled again a privateness setting that allowed customers to cease sharing some private information with its advertisers, saying the replace will assist the corporate “continue operating as a free service.”

Customers in India and elsewhere obtained the pop-up message late Wednesday, which mentioned that “the control you have over what information Twitter shares with its business partners has changed.”

“Specifically, your ability to control mobile app advertising measurements has been removed, but you can control whether to share some non-public data to improve Twitter’s marketing activities on other sites and apps,” learn the pop-up.

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An possibility in Twitter’s privateness settings known as “Share your data with Twitter’s business partners” used to let customers disable sharing a few of their private info.

That setting remains to be there however you don’t have any management over “mobile app advertising measurements” except you’re in Europe or within the UK the place you’ll be able to nonetheless opt-out from sharing “non-public” private info like gadget identifiers.

Twitter mentioned in a press release that the transfer is “part of our ongoing work around transparency and control.”

“Twitter shares certain non-public personal information with certain digital advertising platforms to help measure and optimize the effectiveness of our efforts to market Twitter on those platforms,” mentioned the corporate.

This info can embody IP deal with and cellular gadget promoting identifiers for gadgets that open or log in to Twitter’s cellular apps however doesn’t embody your title, electronic mail, telephone quantity, or Twitter username mentioned the corporate.

Twitter shares sure private private info with advertisers who run cellular utility promoting campaigns via its platform.

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This info can embody which advertisements a specific browser or gadget noticed, watched, or in any other case interacted with.

Moreover, Twitter mentioned it’s going to now run advertisements for its app on Fb and Google.

Customers can opt-out of sharing “non-public” information — similar to whether or not or not they put in Twitter’s app because of an advert — with Google and Fb.

(IANS)

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