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Wojciechowska to guide Poland tourism in London

The Polish Nationwide Vacationer Workplace (PNTO) has appointed a brand new UK & Eire director forward of a busy 12 months welcoming again travellers to the nation after the pandemic.

Dorota Wojciechowska, a former head of promoting of the PNTO, will step into the London function.

The brand new appointment comes at an thrilling time for Poland with new tactical advertising and marketing campaigns persevering with to construct up a picture of a vacation spot for numerous metropolis breaks, unforgettable nature escapes and out of doors journey.

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By operating tailor-made on-line campaigns and putting key vacationer sights in TV reveals with giant audiences, Wojciechowska plans to enhance Poland’s picture among the many British travellers who’ve by no means been to Poland earlier than.

As world journey continues to return to pre-pandemic ranges, Wojciechowska will utilise her huge expertise to assist place Poland as a pacesetter in Europe’s tourism market.

The PNTO plans to work carefully with excessive profile influencers, opinion leaders and media to create focused and extremely efficient on-line campaigns.

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