USTOA Advocates for Accountable Journey With Sustainable Susie
The USA Tour Operators Affiliation (USTOA) would really like you to satisfy “Sustainable Suzie,” the star of its new comedian guide, which promotes accountable journey.
“By day, she’s a USTOA tour operator information named Susan who offers suggestions for vacationers in addition to examples of locations and journey firms which are adopting workable, sustainable practices to make sure there’s a world to probe for future generations,” the group stated.
“In the meantime, her alter-ego Suzie battles with the villains decided to infect the planet.”
USTOA has lengthy advocated for sustainable tourism and held its first Sustainability is Accountability Summit with Go to Norway in Bodo, Norway this previous Could.
“Touring sustainably means being conscious of the affect of tourism on the setting and the communities we go to, and our aim for the comedian guide is to interrupt down limitations vacationers may need to understanding that even small steps could make an enormous distinction,” stated USTOA President and CEO Terry Dale.
“Whereas a comic book might sound unorthodox, Sustainable Suzie conveys the core messages of accountable journey with humor, a way more digestible strategy to perceive the problems, the stakes, and the options.”
Within the comedian guide, which emphasizes the necessity to shield pure reserves and cultural assets, Tour Information Susan leads a small group of vacationers to such dedicated to sustainable tourism, akin to Korea, Tenerife and Norway.
“The storyline artfully makes use of basic comedian guide tropes – superhero defeats villains – as an example that sustainable journey is about selections,” USTOA stated.
“Consciousness is vital,” Dale stated. “And that’s the aim behind Sustainable Suzie, to make ‘sustainability’ approachable and achievable in order that we are able to all make accountable journey selections that respect the locations and folks we go to, go away a smaller footprint, and, most significantly, do no hurt.”
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