Silversea Launches First Worldwide Tv Industrial
Extremely-luxury cruise line Silversea Cruises has launched its first worldwide tv industrial, designed to encourage curious vacationers to rediscover the world.
A part of an built-in, multi-channel promoting marketing campaign that features print, digital and social media, the 30-second tv spot will seem on main nationwide tv networks and streaming platforms within the U.S. and the U.Ok. from Sept. 27, 2021, earlier than rolling out in markets all over the world.
The TV industrial, conceived by Silversea’s International Inventive Director José M. Vuolo, invitations curious vacationers to rediscover the world with a renewed ardour. Silversea collaborator and world-renowned photographer Steve McCurry is the industrial’s protagonist, interesting to viewers to embrace their need to reconnect with the world.
From his suite aboard the Silver Spirit, McCurry pens an open invitation, addressed “To the Curious,” wherein he writes: “To all of you who’ve been craving to journey: It’s time. The world is reopening. Divulge heart’s contents to the world.”
“Silversea is going through its biggest enlargement ever,” mentioned Barbara Muckermann, Silversea’s chief industrial officer. “However this progress coincides with a really peculiar second within the historical past of journey. The doorways of the world had been shut on us; now they’re reopening and it’s our duty because the main ultra-luxury cruise line to reignite our visitors’ ardour for discovery and allow them to understand it’s time to start out exploring once more safely, which is probably the best luxurious of all proper now. ‘To the curious’ is our mantra and our first worldwide tv marketing campaign will enchantment to curious vacationers all over the world. In any case, our visitors are vacationers, not vacationers; they accumulate interactions with individuals and experiences, not monuments. Curiosity is their widespread denominator, their driving pressure.”
The tv industrial is complemented by a print marketing campaign, which showcases a choice of photographs shot by McCurry whereas he was touring with Silversea.
“These photographs are an invite, nearly, although there’s hardly a necessity for one,” Muckermann mentioned. “Persons are able to go.”
McCurry is a long-term ambassador of Silversea Cruises. Because the launch of his artistic collaboration with the cruise line in 2017, the award-winning photographer has undertaken greater than 25 journeys with Silversea, capturing greater than 500 photographs from across the globe.
“It felt nice to be again on board a Silversea ship once more, to movie this industrial and to proceed our shut collaboration because the world reopens,” McCurry mentioned. “My curiosity as a traveler encourages me to journey on; my travels with Silversea provide the prospect to dive deep into the world, into the guts of fascinating cultures, wild landscapes, and warm-hearted communities. Silversea’s tv industrial will resonate with those that share my ardour for discovery.”