New York Metropolis’s official vacation spot advertising and marketing group and conference and guests bureau has unveiled a brand new identify and model id as NYC & Firm turns into New York Metropolis Tourism + Conventions.
The group’s new model system will goal vacationers from all around the globe with a model new technique and a complete visible id system that features a new emblem, colour requirements, typography, artwork course and graphic parts, the DMO introduced on Tuesday.
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The introduction of the brand new identify and model id coincides with the launch of a brand new social marketing campaign, #WHATSGOODNYC, which can purpose to amplify the opinions of the town’s 8.5 million residents when it comes to the very best issues to do and locations to go.
New York Metropolis Tourism + Conventions will even launch a brand new web site, nyctourism.com, in Could, in addition to new social channels—@nyctourism and @nyctourismnews—throughout Twitter, Fb, Instagram and LinkedIn along with new media belongings.
“By these thrilling adjustments, our intention is to create even larger engagement and worth for vacationers, companions and different stakeholders in a manner that additionally ensures New York Metropolis stays a premier vacation spot for enterprise and leisure journey,” New York Metropolis Tourism + Conventions Chief Advertising Officer Nancy Mammana mentioned in an announcement accompanying Tuesday’s announcement.
“This introduction of our new identify and model system marks a big second for our group,” mentioned Fred Dixon, President and CEO of New York Metropolis Tourism + Conventions. “Our new model captures the essence of New York Metropolis in its entirety: an ever-expansive vacation spot that provides various and genuine experiences that enrich the traveler and profit all New Yorkers. The shift strategically positions us to proceed main the town’s almost $65 billion tourism financial system. It makes clear our objective and mission because the official tourism group for one of many world’s best locations—our dedication to New York Metropolis has by no means been larger.”
“We’re enthusiastic about this model evolution and for the group’s continued stewardship of New York Metropolis’s tourism business,” added Charles Flateman, New York Metropolis Tourism + Conventions Board Chair and Govt Vice President of The Shubert Group.
“The creation of this model new system was knowledgeable and supported by dozens of organizations and a whole bunch of people from the tourism business together with members and guests alike. We stay up for working with all our companions and stakeholders to additional the work of connecting native companies, guests and residents, and spreading the advantages of tourism throughout all 5 boroughs.”
New York Metropolis skilled a dramatic restoration in 2022, internet hosting greater than 56 million vacationers, a exceptional 72.5 p.c improve over 2021.
“With over 56 million guests to the 5 boroughs final yr, fueling tens of billions of {dollars} in spending for our native financial system New York Metropolis shouldn’t be coming again, it’s again,” New York Metropolis Mayor Eric Adams mentioned in an announcement. “New York Metropolis Tourism + Conventions’ new branding displays our metropolis’s vitality and spirit and can make sure that everybody is aware of that there is by no means been a greater time to go to the best metropolis on the earth. I am a five-borough mayor, and I stay up for seeing guests all around the Large Apple this yr.”
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