Trafalgar carried out a brand new survey showcasing girls vacationers over the age of 50 in a latest panel throughout the three-day Ladies’s Journey Fest, showcasing their journey behaviors, traits and extra.
The survey, referred to as “The Affect and Affluence of the Solo Feminine Traveler Over 50,” was carried out with over 1,000 skilled feminine vacationers.
The report discovered that girls over 50 years outdated are planning to expertise new locations this 12 months, with 44 % touring solo. Of those solo girls vacationers, 58 % will journey not less than twice this 12 months.
The preferred locations for these girls are Europe, the U.Okay., Scandinavia and Japanese Europe, at 65 %. North America is attracting 30 % of those girls, whereas the Asia Pacific area, which incorporates New Zealand and Australia, attracts a extra adventurous 26 %.
It’s what these girls are fascinated about doing whereas touring that has modified from the previous, although. Thirty-seven % are most fascinated about journey journey and climbing experiences, whereas 32 % are fascinated about sustainable or wildlife journey. A smaller 23 % are touring for wellness experiences, equivalent to yoga retreats or stress-free resort stays.
Group journey is a consideration amongst this group, and solo girls vacationers over 50 predominantly seek for women-only or solo journeys for girls with feminine guides that provide experiences to fulfill or work with native girls, at 65 %.
“Being a part of this essential dialog to speak about girls in journey, their wants and desires was so inspiring and empowering,” says Melissa DaSilva, President of Trafalgar, North America. “At Trafalgar, we’ve made a aware effort to empower girls vacationers by way of the launch of girls’s-only itineraries but additionally perceive that there’s all the time extra we are able to do, particularly for solo girls fascinated about touring. Our latest survey of the 50+ demographic allowed us to glean extra perception into the behaviors and sentiment of girls ages 50+ to higher cater to a bunch that likes to journey as a lot as we do.”
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