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New Journey Survey Exhibits 'Trade Renaissance'

A brand new survey of customers has discovered that now, greater than ever, vacationers need trusted recommendation on the place and when to take a trip.

On the American Society of Journey Advisors (ASTA) International Conference in Chicago, Agressor Adventures shared the latest outcomes of its Client Journey Index, which tracks shopper sentiments on a bi-monthly foundation.


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The survey discovered that there’s a resurgence within the need for personalised service after a pattern towards on-line reserving.

“There’s a increased stage of uncertainty in the case of journey these days, and customers need assistance navigating all of it. Vacationers get pleasure from the truth that they’ll depend on brokers to maintain up with altering protocols round find out how to journey safely,” mentioned Lisa Stierwalt, journey agent with Aggressor Adventures. “We will help vacationers make knowledgeable selections about any dangers which will come up. That added peace of thoughts that comes with having a direct line to an knowledgeable throughout these unprecedented instances and infrequently complicated coverage adjustments is a part of the attract of working with a journey agent.”

The primary query of the index requested respondents for his or her causes for reserving a visit by way of an agent. The outcomes confirmed that 40 % of respondents use a journey advisor based mostly on their personalised service choices, and almost 60 % wished to make use of an advisor based mostly on the benefit of re-booking their journey—a typical prevalence in at this time’s journey setting.

Information of the trade and of particular locations was one other necessary dedication for vacationers when selecting to make use of a journey advisor, in keeping with Aggressor’s analysis.

“Journey brokers have data, experience and perception you can not discover by way of digital reserving companies. Now greater than ever, when folks plan to journey, they need a assure that their expertise might be seamless, protected and distinctive to their needs and desires,” mentioned Wayne Brown, CEO of Aggressor Adventures. “As Aggressor group members journey to Chicago for the annual ASTA International Conference, there’s a renewed sense of optimism in regards to the trade and an pleasure for the longer term.”

Agressor’s survey discovered that 62 % of respondents need to work with advisors based mostly on their data of the nation they plan to go to. Equally, 44 % of respondents belief advisors due to their data of customs and protocols.


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