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Kentucky Tourism and Model USA Launch Partnership on Nationwide Bourbon Day

The Kentucky Division of Tourism and Model USA introduced a partnership to advertise Kentucky’s bourbon tourism amongst worldwide vacationers on Nationwide Bourbon Day, June 14.

The 2-year collaboration will work to advertise Kentucky and “America’s Native Spirit,” bourbon, through the use of social media, advertising, press journeys and extra to a focused viewers of vacationers in the UK, Germany, Canada, India and Australia.

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Featured within the marketing campaign can be new and outdated distilleries in Kentucky, in addition to the state’s different points of interest.

“We’re proud to be the house of bourbon, however we all know this expertise goes past our state’s borders,” mentioned Mike Mangeot, commissioner of the Kentucky Division of Tourism. “Because the bourbon business continues to get pleasure from exponential progress and shapes our tourism panorama, our partnership with Model USA permits us to achieve a far wider, international viewers than we’d ever have been capable of obtain alone.”

“We pleasure ourselves on being the nation’s storyteller and we’re excited to share how Kentucky’s bourbon tradition performs a major position within the general story of the USA,” mentioned Tom Garzilli, chief advertising officer at Model USA. “By means of our owned, paid and earned platforms, we’re capable of create focused campaigns that encourage worldwide guests to discover past the gateways and discover their very own story throughout the bourbon tourism expertise.”

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