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IHG Launches New Luxurious and Life-style Model, Vignette Assortment

IHG Resorts & Resorts is launching a brand new luxurious and life-style model within the Vignette Assortment.

The 17th addition to IHG’s model portfolio and the sixth within the final 4 years alone, the Vignette Assortment’s first two properties will embody the five-star Lodge X in Brisbane, Australia and Thailand’s Pattaya Aquatique resort.

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The gathering will present unbiased resort homeowners the chance to retain their property’s distinctive id whereas benefiting from IHG’s international scale, experience and IHG Rewards loyalty program. The gathering will ultimately broaden to incorporate dozens of unique properties in sought-after city and resort areas that may supply vacationers one-of-a-kind experiences.

IHG additionally touted its world-class income supply and visitor reservation programs as incentives for unbiased resorts and small chains to affix the Vignette Assortment.

“Our new Vignette Assortment provides IHG a compelling method to welcome world-class unbiased resorts into our model household, combining every property’s distinctive id with the ability of our international scale. As our first resorts in Australia and Thailand each showcase, every property is as distinctive as the subsequent, and all will probably be endorsed by IHG’s trusted status for high quality,” IHG Resorts & Resorts CEO Keith Barr stated in a press release.

“We’ve been strategic with the enhancements we’ve made to our Luxurious & Life-style portfolio lately, which at greater than 400 resorts and 100,000 rooms is the second largest within the {industry}. We’ve constructed on the heritage and international success of our InterContinental model, with the fast worldwide enlargement of Kimpton and Lodge Indigo, and acquisitions of Six Senses and Regent,” Barr added.

“We count on to draw greater than 100 Vignette Assortment resorts in 10 years, and the model will probably be key to delivering our ambition of industry-leading web rooms progress.”

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