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Holland America Line’s Rob Coleman Talks Journey Advisors, New Cruises and Extra

Susan Young

by Susan Younger
Final up to date: 7:00 AM ET, Sat Could 13, 2023

You understand somebody is enthusiastic about his job when requested about his historical past with Holland America Line, he pulls out his pockets to provide a photograph of himself on a ship on the age of seven. Rob Coleman continued to cruise together with his mother and father and, because the years went on, his love of the trade grew right into a 24-year profession with HAL. 

Just lately promoted to Vice President of North American Gross sales, Coleman will oversee strategic accounts, nationwide accounts, constitution and incentives, and discipline gross sales.

Requested if there could be any modifications to the methods or tradition of the cruise line, Coleman stated that with no new ships on the horizon, for the reason that Rotterdam launched, he’s extra targeted on core points like listening and speaking to Holland America’s commerce companions. He stated he desires to listen to what they need to say about their expertise and relationship with HAL.  

One other aim is to ensure journey advisors perceive the Holland America Line model. When requested about journey advisor collaborations, Coleman stated, “We have now partnerships with all of the nationwide consortia and organizations that the overwhelming majority of journey advisors feed into, or work for an company that could be a member.”

“We have now a devoted employees subgroup that’s crafting promotion incentives, bonus fee choices or different incentives to remain targeted on Holland America Line. So, we actually take a look at the consortia, on the nationwide account stage and drill right down to be supportive,” he added.

“That’s augmented by our discipline gross sales workforce that walks within the door and is keen to companion domestically as a result of we nonetheless want to draw customers to e book. And we’re nonetheless making ourselves out there with our journey company companions to have client occasions, particularly at locations like Alaska.”

In honor of Holland America Line’s 150th Anniversary, Legendary Voyages have been created, providing an extended expertise exploring far-away locations with out the fear of worldwide flights. Coleman states, “They’re spherical journey from Seattle, San Diego, Boston, Fort Lauderdale, and a few from Vancouver. And, whereas some cruisers may need to journey domestically, there may be the power to depart and return to the identical port.”

“It’s a enormous itinerary, and they’re extremely popular. We have now already offered out a 28-day Alaska Arctic Circle Solstice cruise in June of 2024. Inside about 4 to 6 weeks, it was just about settled.”

Amongst others, Legendary Voyages embody a 51-day spherical journey from San Diego to the South Pacific; a 53-day spherical journey to Japan from Seattle; and a 27-day Amazon Explorer crusing out of Fort Lauderdale, and again.

Coleman acknowledged, “I feel I may be of service to my workforce, and to our journey companions in a singular approach as a result of I’ve such a protracted historical past with the corporate.” He feels his strengths embody determining options, shifting the needle and getting issues carried out.

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