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Hilton Is Placing Peloton Bikes in All Its US Resort Properties

Hilton and Peloton Interactive, Inc. at the moment introduced that they entered into an industry-first partnership that may see Peloton Bikes included into health facilities throughout Hilton’s whole U.S. lodge portfolio.

By yr’s finish, almost each one in all Hilton’s 5,400 U.S. lodge properties—throughout all 18 manufacturers, starting from Hampton by Hilton to Waldorf Astoria—will boast a minimum of one Peloton Bike in its health middle. Meaning offering company with a extra holistic train and wellness expertise by way of entry to Peloton’s world-class instructors and the platform’s expansive, related health content material.

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Hilton lately performed a survey, which revealed {that a} whopping 98 p.c of respondents are prioritizing wellness-related actions throughout their travels; and that 90 p.c of Peloton neighborhood members usually tend to keep at inns which have Peloton bikes.

“At Hilton, we perceive the significance of a dependable and pleasant keep that infuses wellness by way of all sides of the visitor expertise, together with spa packages, lodge design, visitor room facilities, and meals and beverage,” mentioned Matt Schuyler, chief model officer at Hilton. “This distinctive and thrilling partnership with Peloton – a model so lots of our company know and love – accelerates an essential a part of that equation, permitting us to reinforce the stick with an progressive strategy to health.”

“Because the related health class creator, we’re continuously innovating on methods to fulfill our Members and potential Members the place they’re, and that features throughout busy journey seasons,” mentioned Betsy Webb, international vice chairman of Peloton Business. “We acknowledge the significance for our Members to take care of their wellness routines whereas on the street, with information displaying over 1.6 million Peloton rides accomplished globally on Peloton Bikes in inns prior to now yr. So, we’re thrilled to be working with Hilton, permitting us to fulfill the wants of our present Members, whereas additionally enabling potential new Members to expertise Peloton for the primary time.”

Because of the brand new collaboration, Hilton Honors loyalty program members can make the most of new particular presents, together with a free Peloton app trial. From at the moment by way of January 1, 2023, U.S.-based Hilton Honors members who’re first-time Peloton customers can make the most of a free 90-day trial subscription to the app, the place they’ll discover 1000’s of dwell and on-demand courses obtainable with no gear wanted. They’ll additionally obtain entry to most well-liked pricing on choose Peloton-connected health merchandise.

This new partnership aligns nicely with Hilton’s new international model platform, “Hilton. For the Keep”, which was launched earlier this yr alongside the advert marketing campaign, ‘It Issues The place You Keep’. By teaming up with Peloton, Hilton is additional elevating the on-property wellness element as a key component of the lodge keep expertise.


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