Go to Florida Studies Stellar Preliminary Second-Quarter Customer Numbers
Preliminary estimates exhibiting that 31.7 million vacationers visited the state, representing a rise of 220 % over 2020 numbers and a 6 % improve over 2019 numbers.
“Not solely did Florida have extra guests within the second quarter than we did in 2020, however the information reveals that home visitation has already totally recovered to 2019 ranges,” stated Florida Gov. Ron DeSantis.
Go to Florida, which serves the state’s tourism advertising and marketing company, credited its advertising and marketing campaigns in serving to to spice up customer numbers.
At the side of AAA Northeast, its created a co-branded, multi-channel marketing campaign selling Florida to adults 25 and older in key Northeast markets.
“Go to Florida’s $150,000 co-investment within the marketing campaign resulted in over $24.5 million in complete bookings to Florida, which included $16 million in bookings to Orlando,” the group stated.
Go to Florida additionally joined forces with Allegiant Airways, American Airways/American Airline Holidays and United Airways on three Midwest and Northeast campaigns designed to “hold Florida high of thoughts and drive bookings to the state when journey resumed.”
Its $550,000 funding, “which was matched no less than 1:1, helped ship practically $1.2 million in media worth and over 156.5 million impressions, exceeding estimates by 47.three % restoration and positioned Florida as a number one vacation spot for vacationers throughout the U.S.,” Go to Florida stated.
Allegiant’s Florida bookings from Cincinnati, Columbus and Indianapolis elevated by a median of 8.6 % year-over-year; American Airways’ flight Florida elevated by 80 %; American Airline Holidays’ bundle bookings elevated by 14.Eight % with a 19.three % improve in room nights and 9.three % improve in income; and the marketing campaign instantly resulted in $2.9 million in air gross sales to Florida for United, the group stated.
“Florida tourism’s skyrocketing progress in Q2 2021 is an unbelievable achievement for our state’s financial restoration and underscores the effectiveness of Go to Florida’s s advertising and marketing,” stated Go to Florida President and CEO Dana Younger.
“With Governor DeSantis’ assist, now we have not solely helped propel journey nicely previous 2020 ranges, but additionally achieved a 6 % improve from 2019 home visitation.
“Go to Florida stays wholly targeted on driving much more outcomes for Florida’s tourism economic system and showcasing every little thing our nice state has to supply to vacationers.”