Fairmont Accommodations & Resorts Unveils New International Model Marketing campaign
WHY IT RATES: The resort model is seeking to entice vacationers again to its properties.—Donald Wooden, Breaking Information Senior Author.
Fairmont Accommodations & Resorts has debuted a brand new and unforgettable chapter in its storied 100-year plus historical past, Expertise The Grandest of Emotions, a world model marketing campaign that pays tribute to the tangible echoes of the posh model’s historic origins whereas additionally imparting a refreshed imaginative and prescient and stirring pictures of adventures but to return.
The visionaries who made historical past in creating Fairmont’s first resorts and people who proceed to protect and defend the plentiful pure landscapes wherever Fairmont resides is a key theme all through the artistic of the marketing campaign. The custom of considerate hospitality amid spectacular surroundings across the globe firmly roots the model in nature and its preservation.
“Journey is actually one of the vital distinctive unifiers and equalizers. The how, why, and the place we journey is unimportant: the transcendent act of touring – regardless of how far – opens up the thoughts to range and inclusion that boldly drives society ahead,” mentioned Mansi Vagt, Vice President, Fairmont Accommodations & Resorts. “Expertise The Grandest of Emotions celebrates simply that and captures the essence of all issues Fairmont regardless of the vacation spot – metropolis heart, island retreat, and every part in between. The overriding sensation is being in a spot that has which means and feeling.”
Directed by world-renowned director Nathalie Canguilhem, the marketing campaign showcases 5 iconic areas: Montreux, Switzerland / Fairmont Le Montreux Palace; New York Metropolis / The Plaza, A Fairmont Managed Resort; Alberta, Canada / Fairmont Banff Springs; British Columbia, Canada / Fairmont Resort Vancouver; and the breathtaking landscapes of South Africa. A transformative voyage takes maintain by pristine nature and grand components – connecting locations of historic magnificence with fashionable sensibilities and the goals of a brand new era of vacationers.
Academy Award successful actress and UNICEF Goodwill Ambassador Susan Sarandon stars within the position of world model ambassador. With a outstanding movie profession and popularity of being genuine, caring and selling constructive change, she was a pure selection for Fairmont, having a shared spirit of journey, timeless sophistication, empowering objective, and a ardour for considering globally and performing regionally. Fairmont additionally shares Ms. Sarandon’s dedication to environmental issues, and her ardour for exploration. Symbolically, she opens and closes the marketing campaign, serving as a information by all the transformative journey.
Jean-Guilhem Lamberti, Chief Artistic Officer, Accor, added: “Manufacturers are by no means as sturdy as when they’re true to their authentic imaginative and prescient. With this marketing campaign, I wished to return to the model’s origins and to precise the awe and enchantment that one feels when getting into a Fairmont resort. The grandest of emotions name for the grandest of expressions: the mighty structure of the resorts meets probably the most pristine awe-inspiring nature in an effortlessly inventive parallel. Nature invades the areas of the resorts and vice-versa in a symbiotic and visually arresting type. All of it appears very related in right now’s surroundings as everyone seems to be longing to let loose on majestic journeys and rediscover the sweetness and grandeur of our world.”
Fairmont’s pioneering method to hospitality extends to its mission for preserving and defending the landscapes it calls dwelling. A outstanding 30 years in the past, Fairmont turned the primary luxurious resort model with a complete and world sustainability program, that now varieties a part of Accor’s Planet 21 program. Safeguarding the planet’s star-studded skies, snow-capped mountains, treasured forests, and past blue waters so they continue to be spectacular is of the utmost significance to all the Expertise The Grandest of Emotions platform.
The marketing campaign will debut in markets worldwide geared toward inspiring that collective curiosity that drives company to journey seeking new environment: a brand new restaurant that transports them throughout the globe in a single chunk, a scenic view shared amongst strangers, an surprising cultural expertise that also proves how a lot all of us have in frequent. Journey brings us all collectively and solely Fairmont actually evokes these emotions of grandeur set amongst a decided objective to preserving nature.
Within the coming months, Fairmont Accommodations & Resorts areas throughout the globe may even debut “The Grandest of Escapes Solely by Fairmont” gives that may deliver to life the imagery and ethos of the artistic by a sequence of thrilling once-in-a-lifetime experiences.
SOURCE: Fairmont Accommodations & Resorts press launch.