Crystal and member-owned journey consortium Signature Journey Community at this time introduced the creation of a brand new partnership, by means of which Signature is about to grow to be the revamped cruise line’s first official strategic gross sales and advertising provider.
The luxurious model is now owned by A&Okay Journey Group (mother or father firm of Abercrombie & Kent, Crystal Cruises and Cox & Kings), which acquired it final 12 months after former proprietor Genting Group went into chapter 11. It additionally took possession of a pair of the road’s vessels, the Crystal Symphony and Crystal Serenity, that are being completely renovated to A&Okay’s distinctive requirements.
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Passenger bookings for mid-2023 by means of 2024 itineraries opened solely final month, with the ships’ respective relaunches developing this summer time. Because it units sail into this new period, reimagined cruise line’s deliberate voyages embrace itineraries within the Mediterranean, Northern Europe, Canada and New England, Alaska, the Caribbean, by means of the Panama Canal, the Center East, Asia, Australia and New Zealand.
“Crystal is thrilled to call Signature Journey Community as our first strategic associate,” mentioned President of Crystal Jack Anderson. “The journey advisor neighborhood is essential to the success of our enterprise and Signature’s members are lots of the finest within the business. We stay up for welcoming the purchasers of Signature members on board our distinctive ships after we relaunch later this summer time.”
“We’re very excited to see that Crystal is returning below the brand new possession of Abercrombie & Kent,” mentioned Alex Sharpe, Signature Journey Community’s president, and CEO. “We had a long-standing profitable partnership with the earlier firm, and we’re honored to be chosen as their first strategic associate below new possession. Crystal’s model loyalty is exclusive, and we stay up for rebuilding our enterprise by means of what we all know might be a powerful partnership.”
Crystal Serenity is scheduled to set sail on July three upon her inaugural 12-day voyage from Marseille, France to Lisbon, Portugal; whereas Crystal Symphony is scheduled to debut with a seven-day crusing from Athens, Greece to Istanbul, Turkey departing on September 1.
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