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Collette Unveils New Brand and Refreshed Look

WHY IT RATES: The brand new model refresh takes inspiration from the world and journey.Patrick Clarke, TravelPulse Senior Editor


International tour operator Collette unveiled a brand new brand and refreshed look into the market, alongside its new worldwide brochure that includes 17 new excursions in its Season 105 lineup.

The tour operator’s fashionable look celebrates journey, resilience, and its lengthy historical past.

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“Collette’s model refresh marks our step ahead into a brand new period,” mentioned Jaclyn Leibl-Cote, president of Collette. “The previous two and a half years have launched challenges that examined us and we’ve come by means of led by our values, impressed by our vacationers, and stronger than ever. Vacationers belief Collette and the brand new look is deeply linked with our historical past; it would really feel regular and acquainted, and on the identical time give them a recent and fashionable twist on our 105-year-old Collette model.”

Collette’s model refresh notes two key shifts: the previous ‘inexperienced and blue’ look now welcomes extra hues into its palette, impressed by the world and journey: yellow for the golden solar, deep sea blues, white sands, and sky blue. The repositioning of its globe into the center of the model identification stems from a dedication to each responsibly caring for the world we journey and immersing vacationers proper into the center of locations on all 7 continents, by means of culturally-rich excursions. “Exhibiting vacationers the world is what we do, it’s on the core of who we’re – so now the place of the globe actually displays that,” Leibl-Cote added.

Collette’s kick-off to a brand new journey season and a “new day” incorporates a video that highlights new excursions, impressed and enjoyable parts of the model refresh – and celebrates the enjoyment of journey by means of experiences by Collette’s vacationers – set to the soundtrack of the Alternate Routes music “Present You the World”, penned particularly for Collette.

Go to gocollette.com/newseason to check out the model refresh, video, and new excursions.


SOURCE: Collette press launch.

This text was initially printed by travelpulse.com. Learn the unique article right here.

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