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VisitBritain reveals significance of soccer to tourism sector

New analysis from nationwide tourism company VisitBritain demonstrates the rising significance of soccer in driving inbound tourism to the UK and in boosting customer spending.

A brand new report, revealed immediately, exhibits that abroad guests who went to a soccer match spent £1.four billion throughout the UK in whole throughout their journey in 2019, up 84 per cent on the £742 million spent in 2011 when the analysis was final performed.

There have been 1.5 million visits to the UK in 2019 that included watching a reside soccer match, up 66 per cent in comparison with 2011 when there have been 909,000 visits.

Guests who attended a soccer match additionally spent extra and stayed longer, spending £909 per go to on common, 31 per cent greater than the worldwide customer common of £696 in 2019, and staying ten nights in comparison with seven.

It’s not simply leisure guests that loved soccer matches.

Out of the 1.5 million who went to a soccer match throughout their keep, 94,000 had been worldwide enterprise guests.

Soccer additionally took the highest spot in 2019 as the most well-liked reside sporting occasion for worldwide vacationers to the UK.


Tourism minister, Nigel Huddleston, mentioned: “Our nationwide sport is a large draw for guests that wish to come and watch top-class soccer from a few of the greatest leagues on the earth.

“Soccer vacationers enhance native economies in the course of the off-peak tourism season supporting eating places, motels and hospitality venues.

“I’ll proceed to work carefully with VisitBritain, the Premier League and the EFL to maintain up this momentum.”

Greater than half of holiday makers who watched soccer throughout their journey additionally took time to see the well-known monuments and buildings of the nation and virtually three-quarters included a restaurant meal.

They had been additionally extra seemingly than different inbound guests to undertake these actions, underscoring the extra worth soccer guests carry to the financial system.

Premier League chief govt, Richard Masters, mentioned: “The Premier League and its golf equipment present aggressive soccer, that includes the world’s greatest gamers and managers, in entrance of good followers.

“We’re very happy with the constructive impression the League has on each nationwide and native economies.

“Seeing the competitors in motion is unbelievable and we stay up for welcoming extra worldwide guests to our stadiums sooner or later.”

The highest three supply markets for football-watching guests in 2019 had been the Irish Republic with 175,000 visits adopted by Germany with 126,000 and the USA with 113,000.

Discover out extra beneath:

Picture: Samuel Regan-Asante/Unsplash


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