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Saint Lucia Tourism Authority charts new route for vacation spot

The newly appointed board of administrators on the Saint Lucia Tourism Authority has sought to refocus the hospitality providing because the market reopens within the wake of Covid-19.

The transfer follows the appointment of Ernest Hilaire as tourism minister earlier this yr.

Underneath the brand new plans, the vacation spot will deal with tradition, heritage and historical past.

It’s hoped the brand new technique will put the individuals of Saint Lucia front-and-centre of the tourism providing.

The general public can count on to see extra of those parts within the advertising and marketing plan, particularly taking a look at linkages to make sure that the financial advantages of tourism embrace craftsmen, artisans, farmers and different native institutions.

Appointed by Hilaire, the board of administrators displays a balanced group of people with ability units within the fields of legislation, entrepreneurship, advertising and marketing, hospitality, enterprise administration, group improvement, occasions and lodging administration.

The board is chaired by Thaddeus Antoine, legal professional at legislation, and serving because the deputy chairperson is Grace Parkinson, chief working officer on the Saint Lucia Air & Sea Ports Authority SLASPA and chair of the Maritime Tourism Committee.

Supporting administrators are: Paul Collymore, president of the St Lucia Lodge & Tourism Affiliation and chair of the airlift committee; Thomas Leonce, president of the Trip Leases Affiliation and chair of the advertising and marketing committee; Ernest Augier, president of the Soufriere Regional Growth Basis and chair of the finance committee; Savvy Gajadhar, entrepreneur; Jeanine Henry, senior supervisor within the discipline of finance and securities; and Donalyn Vittet, everlasting secretary within the ministry of tourism.

Antoine mentioned: “Saint Lucia Tourism Authority will endeavour to maintain bettering the general tide of tourism, creating improvement alternatives whereas additionally stimulating sustainable and inclusive progress alternatives, particularly for our Saint Lucian people who find themselves desirous of rising throughout the trade.

“Within the coming weeks, the authority will launch an consciousness program supposed to showcase the worth of the tourism trade regionally and multiply our touchpoints to make sure an all-encompassing program.”


Enacted in 2017 and serving as a statutory arm of the federal government of Saint Lucia, a number of the core roles of the Saint Lucia Tourism Authority are to function because the lead advertising and marketing company, positioning the island in conventional markets whereas retaining deal with rising markets and new alternatives.

Moreover, the authority is tasked to hold out informative market analysis, facilitate enterprise alternatives and linkages between tourism and different sectors of the economic system, determine and facilitate coaching and capability constructing wants for the tourism trade.

There’s additionally a task to encourage the institution and enhancement of facilities, amenities and vacation spot companies applicable for engagement of the model promise of the vacation spot.

The Saint Lucia Tourism Authority is likely one of the first factors of contact for travellers to Saint Lucia.

The organisation markets the vacation spot by way of focused campaigns internationally, to showcase Saint Lucia on a world scale.

Underneath the management of Hilaire, Saint Lucia was just lately recognised as Caribbean’s Main Honeymoon Vacation spot by voters on the World Journey Awards, whereas there was an uptick in demand for journey to the island.

Have a look beneath as Breaking Journey Information chats with the brand new minister of tourism from Saint Lucia, Ernest Hilaire:

This text was initially printed by Learn the unique article right here.

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