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Saint Lucia Tourism Authority charts new path for vacation spot

The newly appointed board of administrators on the Saint Lucia Tourism Authority has sought to refocus the hospitality providing because the market reopens within the wake of Covid-19.

The transfer follows the appointment of Ernest Hilaire as tourism minister earlier this yr.

Underneath the brand new plans, the vacation spot will concentrate on tradition, heritage and historical past.

It’s hoped the brand new technique will put the folks of Saint Lucia front-and-centre of the tourism providing.

The general public can anticipate to see extra of those parts within the advertising plan, particularly linkages to make sure that the financial advantages of tourism embrace craftsmen, artisans, farmers and different native institutions.

Appointed by Hilaire, the board of administrators displays a balanced group of people with talent units within the fields of legislation, entrepreneurship, advertising, hospitality, enterprise administration, group growth, occasions and lodging administration.

The board is chaired by Thaddeus Antoine, legal professional at legislation, and serving because the deputy chairperson is Grace Parkinson, chief working officer on the Saint Lucia Air & Sea Ports Authority SLASPA and chair of the Maritime Tourism Committee.

Supporting administrators are: Paul Collymore, president of the St Lucia Lodge & Tourism Affiliation and chair of the airlift committee; Thomas Leonce, president of the Trip Leases Affiliation and chair of the advertising committee; Ernest Augier, president of the Soufriere Regional Improvement Basis and chair of the finance committee; Savvy Gajadhar, entrepreneur; Jeanine Henry, senior supervisor within the discipline of finance and securities; and Donalyn Vittet, everlasting secretary within the ministry of tourism.

Antoine mentioned: “Saint Lucia Tourism Authority will endeavour to maintain enhancing the general tide of tourism, creating growth alternatives whereas additionally stimulating sustainable and inclusive progress alternatives, particularly for our Saint Lucian people who find themselves desirous of rising throughout the business.

“Within the coming weeks, the authority will launch an consciousness program meant to showcase the worth of the tourism business regionally and multiply our touchpoints to make sure an all-encompassing program.”


Enacted in 2017 and serving as a statutory arm of the federal government of Saint Lucia, among the core roles of the Saint Lucia Tourism Authority are to function because the lead advertising company, positioning the island in conventional markets whereas maintaining concentrate on rising markets and new alternatives.

Moreover, the authority is tasked to hold out informative market analysis, facilitate enterprise alternatives and linkages between tourism and different sectors of the economic system, determine and facilitate coaching and capability constructing wants for the tourism business.

There’s additionally a job to encourage the institution and enhancement of facilities, amenities and vacation spot companies acceptable for engagement of the model promise of the vacation spot.

The Saint Lucia Tourism Authority is likely one of the first factors of contact for travellers to Saint Lucia.

The organisation markets the vacation spot via focused campaigns internationally, to showcase Saint Lucia on a world scale.

Underneath the management of Hilaire, Saint Lucia was just lately recognised as Caribbean’s Main Honeymoon Vacation spot by voters on the World Journey Awards, whereas there was an uptick in demand for journey to the island.

Have a look beneath as Breaking Journey Information chats with the brand new minister of tourism from Saint Lucia, Ernest Hilaire:

This text was initially revealed by Learn the unique article right here.

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