Medcast makes use of revamped CRM system to assist upskill 20,000 nurses throughout COVID-19
In preparation for an inflow of intensive care unit sufferers because of COVID-19 pandemic, the Australian Division of Well being labored with third-party well being skilled training corporations to upskill nurses throughout the nation to satisfy potential workforce demand.
One in every of these corporations was Medcast, which launched two on-line studying applications to upskill registered nurses on vital care nursing and excessive dependence nursing. Within the first two weeks of launch, the organisation noticed enrolment from registered nurses primarily based in metro, rural, and regional Australia hit 20,000. These programs have been delivered between April to August 2020.
Medcast director Stephen Barnett attributed the organisation’s capacity to launch and ship these programs in such a brief time period to the tech overhaul the corporate accomplished 5 years in the past.
He defined that course of concerned Medcast changing disparate third-party programs, together with a “very advanced” in-house CRM system, with a single Salesforce platform. This additionally enabled the organisation to collate knowledge that resided in varied programs, together with its studying administration system, its web site, and former CRM system, into one place.
“As we have actually exploded our consumer base — we’re as much as about 110,000 customers now — we actually simply wanted to know how can we join higher with our customers, how do we provide them a greater service, how can we ship the proper course on the proper time to the proper individual, and that is the place finally how can we oversee the supply of fact throughout our organisation as a result of we had a bunch of various programs,” he advised ZDNet.
“So, the choice was made that Salesforce could be the only supply of fact database.”
As a part of its position in coaching nurses, Medcast was additionally tasked with reporting again to the Division of Well being with knowledge on participation and completion of programs primarily based on metrics comparable to postcodes and areas.
“With the ability to report again to well being was actually essential … we have been capable of work with the division to deploy the training, to ensure that there was truly a load steadiness, so that is now going out to regional areas, that is what’s been taken up in city and metro … that was considerably pushed by the info in Salesforce,” Barnett stated.
As subsequent steps, the organisation is seeking to scale its programs to assist employers in hospitals, GP practices, and aged care services upskill their employees. It’s also growing its engagement within the analysis translation house, Barnett added.
“We’re working with federal and state governments and with analysis institutes to truly show data-driven behaviour change to optimise healthcare,” he stated.