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Cellphone makers must cease utilizing Hollywood administrators to advertise their cameras

Person holding a rigged up Samsung Galaxy S23 Ultra for filmmaking.

There is a smartphone in right here someplace.


There is a little bit of an issue within the cellular business. 

Scratch that. There is a large drawback within the cellular business.

When was the final time you used your smartphone to movie a film? By no means? Properly, that makes two of us.

However cellphone makers are persevering with to advertise their smartphone cameras with award-winning movie administrators, which, from a advertising standpoint, makes extra sense than both of us capturing a film with a smartphone. 

Folks see how succesful these smartphones are. Folks pay the large bucks to reap the marketed advantages.

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If you happen to’re beginning to catch my drift, no, I am not simply speaking about Samsung’s current collaboration with embellished movie director Ridley Scott to advertise the brand new Galaxy S23 Extremely.

Xiaomi, Sony, and Apple are simply as responsible of glorifying smartphone video options by displaying them by the lenses of those that have spent many years mastering the craft.

Screenshot of Apple's Shot on iPhone 14 Pro cinematic with disclaimer at the bottom.

The underside messaging is vital right here.


The issue with all of that is that filmmaking is just not so simple as whipping out your smartphone and hitting the file button.

Each single considered one of these “Shot by Insert cellphone model right here” movies goes by rigorous manufacturing processes that the majority customers will possible by no means replicate. I am speaking lighting gear, specialised lenses, stabilizers, paid actors, location scouters, post-production editors, the checklist goes on.

Additionally: four Galaxy S23 options that we’re not speaking about sufficient

What do I’ve? My smartphone, two arms, and possibly a selfie stick from 2014.

Top down view of someone using a Samsung Galaxy S23 Ultra smartphone filming rig

The other of what I’ve.


In protection of those cellphone makers, touting the flexibility to shoot motion pictures is empowering. These movies encourage creatives to exit and produce with the cameras that they have already got — and never what they cannot get entry to.

Additionally: The way to take higher iPhone photographs

So, here is my pitch to Samsung, Xiaomi, Sony, Apple, and whoever else is sitting in a advertising name proper now, sifting by the Hollywood catalog to search out the subsequent large director to pitch a humble film concept to: Put the million-dollar budgets apart. Present me an atypical individual utilizing your digital camera options. Present me somebody I can relate to, somebody who can show that each one it takes is a smartphone and a little bit of creativity.

There is a ring to “Jurassic Park director Steven Spielberg shoots full-length music video with simply an iPhone,” and it’s extremely a lot an actual factor. However I am not capturing a music video anytime quickly. And I am positively not Steven Spielberg.

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