Samsung satisfied a Los Angeles federal jury on Friday that its Galaxy S10 telephones don’t violate the trademark rights of a talent-management company that additionally makes use of the “S10” identify.
The jury discovered that S10 Leisure & Media had not proven that Samsung’s standard smartphones have been prone to trigger client confusion and drown out its model within the market, based on a court docket doc printed Monday.
Representatives for Samsung and S10 didn’t instantly reply to requests for remark Monday.
S10 Leisure, which manages the pop singers Anitta and Normani, mentioned it started utilizing the S10 identify in 2017. Samsung started promoting its Galaxy S-series smartphones in 2010 and began providing Galaxy S10 telephones in 2019.
S10 argued Samsung’s promoting would confuse clients into considering the manufacturers have been affiliated, citing Samsung’s use of the same font and coloration scheme because the expertise company for its S10 brand and its promotional partnerships with musicians.
The lawsuit mentioned S10 had acquired social-media messages from individuals attempting to purchase Samsung’s telephones. It additionally mentioned Samsung was conscious of the corporate earlier than adopting the branding, and that Samsung and S10 had mentioned a possible deal for Anitta to endorse the tech large.
“On account of confusion between Samsung’s S10 telephone line and S10 Leisure’s S10 mark, the worth and goodwill of S10 Leisure’s Instagram and social media footprint has been severely diminished,” the lawsuit mentioned.
Samsung instructed the court docket that its use of “S10” wouldn’t trigger confusion, that it had precedence to the S10 identify primarily based on its earlier Galaxy S “household” of marks, and that S10 waited too lengthy to carry the lawsuit.
© Thomson Reuters 2023
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