Samsung Not Planning to Exchange Default Search Engine From Google to Microsoft’s Bing Any Time Quickly: Report

By Newsworldpress Last updated May 20, 2023

Samsung Electronics won’t change the default search engine on its smartphones from Google to Microsoft’s Bing any time quickly, the Wall Road Journal reported on Friday, citing folks accustomed to the matter.

Shares of Google-parent Alphabet gained greater than 1 % in premarket buying and selling. Microsoft shares had been down about 1 %.

Samsung has suspended an inside assessment that explored changing Google with Bing on its web-browsing app, which comes pre-installed on the corporate’s smartphones, in keeping with the report.

Google, Samsung, and Microsoft didn’t instantly reply to Reuters requests for remark.

A large a part of the income earned by search-engine firms comes from their long-term partnerships with cellphone makers resembling Apple and Xiaomi.

Google earns an estimated $three billion (roughly Rs. 24,625 crore) in annual income from the Samsung contract, in keeping with an April 16 report by the New York Occasions.

Samsung contemplating a possible shift to Bing was first reported final month and had weighed on Alphabet’s shares on the time.

The combination of OpenAI’s synthetic intelligence know-how into Microsoft-owned Bing has pushed folks to the little-used search engine and helped it compete higher with market chief Google in web page visits progress, in keeping with information from analytics agency Similarweb.

On the time, Google’s response to the risk was “panic” as the corporate earns an estimated $three billion (roughly Rs. 24,625 crore) in annual income from the Samsung contract, the report final month stated.

The report additionally talked about that Google was racing to construct an all-new AI-powered search engine that may supply a extra customized expertise than its present service, which can be set to be upgraded with AI options.

Samsung’s Galaxy S23 sequence of smartphones was launched earlier this week and the South Korean agency’s high-end handsets have seen just a few upgrades throughout all three fashions. What concerning the enhance in pricing? We talk about this and extra on Orbital, the Devices 360 podcast. Orbital is accessible on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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