Apple Watch Consumer Base Crosses 100 Million as Smartwatch Market Grows 27 P.c YoY in Q2: Counterpoint

Apple Watch has maintained its management by way of world smartwatch shipments within the second quarter of 2021 ending in June and its energetic consumer base has now surpassed the 100 million mark, in accordance with a report by market analysis agency Counterpoint. The general market of smartwatches can be reported to have grown 27 p.c year-on-year within the quarter, due to a powerful demand for sub-$100 (roughly below Rs. 7,400) fashions. Though Apple maintained the numero uno place, Samsung and Garmin posted outstanding year-on-year progress of their quarterly smartwatch shipments.

Counterpoint mentioned that Apple maintained its lead by way of shipments, however its market share declined to 28 p.c within the second quarter from 30.1 p.c reported in the identical quarter final 12 months. One of many key causes mentioned to be behind the decline was the “intensifying competitors” created by Chinese language and Indian manufacturers in the previous couple of months.

Regardless of the slight dip in market share, the Apple Watch has managed to develop its consumer base to over 100 million for the primary time. The Apple Watch Sequence 6 and Apple Watch SE had been additionally reportedly the top-selling smartwatches globally within the second quarter, adopted by the Samsung Galaxy Watch Energetic 2, Apple Watch Sequence 3, and the Imoo Z6-4G.

US continues to be a key marketplace for the Apple providing, contributing to greater than half of its consumer base. The connect fee, which basically represents the variety of models of a secondary product offered as a direct or implied results of the sale of a main product, of the Apple Watch was additionally near 30 p.c, in accordance with Counterpoint Senior Analyst Sujeong Lim.

The analyst additionally famous that whereas the Apple Watch maintained its management, the sub-$100 smartwatch phase grew an enormous 547 p.c yearly.

Among the many prime 5 smartwatch manufacturers globally, Samsung and Garmin confirmed a big cargo progress of 43 p.c and 62 p.c year-on-year, respectively.

Samsung recovered from its sluggish efficiency reported final 12 months, due to the Galaxy Watch Three and Galaxy Watch Energetic 2 that each obtained regular recognition as per Counterpoint. The South Korean big managed to develop its market share to 7.6 p.c within the second quarter from 6.eight p.c.

Garmin, then again, can be famous to have recorded its highest shipments ever in 1 / 4 in Q2, with a market share of 5.eight p.c. The American health tracking-focussed wearables producer managed to tackle Chinese language smartwatch model Amazfit that had a 5.6 p.c market share within the second quarter final 12 months.

Nonetheless, Huawei continued to be within the second place within the prime 5 world smartwatch manufacturers chart. The Chinese language firm did see a decline to 9.Three p.c within the the quarter from 13.1 p.c final 12 months. Counterpoint believes that the decline in Huawei’s smartphone enterprise has affected its smartwatch gross sales globally.

Smartwatch market globally had Apple, Huawei, Imoo, and Garmin because the 4 prime gamers in Q2
Photograph Credit score: Counterpoint

By way of volumes, North America continued to be the most important marketplace for smartwatches within the second quarter of 2021. It was adopted by China that additionally retained its progress by way of quantity, regardless that the expansion fee declined. The restoration of client spending within the Chinese language market after virtually recovering from the COVID-19 pandemic has additionally been slower than in different areas, Counterpoint reviews.

India, on the opposite entrance, has emerged because the quickest rising smartwatch market. Counterpoint Senior Analyst Anshika Jain identified that the nation was accounting for lower than two p.c of the entire market within the second quarter of final 12 months, however its share grew to 6 p.c in only one 12 months.

“The proliferation of sub-$100 reasonably priced, feature-rich smartwatches from Chinese language manufacturers resembling Xiaomi, Realme and Oppo, and Indian manufacturers resembling Boat and Noise has been one of many key progress drivers,” she added.

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