National News

Raksha Bandhan Goes Digital This Year

New Delhi: With journey restrictions and bodily distancing changing into the brand new regular this yr, conventional visits to our siblings for Rakhi this yr are being substituted by digital Rakhis despatched on-line.

Main e-commerce websites have seen large soar within the variety of orders positioned for rakhis and e-gifts given the restrictions and apprehensions about journey and social distancing.

Snapdeal noticed rakhi orders leaping three-fold as extra customers have opted to purchase or ship Rakhis on-line. Including to the development, Snapdeal’s consumers moved to fully digital options for Raksha Bandhan this yr by selecting E-Reward playing cards because the topmost Rakhi present.

The platform witnessed a surge within the sale of digital present playing cards two weeks earlier than Raksha bandhan. It logged a rise of 70 p.c within the sale of those playing cards, vis-à-vis final yr, the corporate introduced in a press release.

Final yr, journey equipment like go-pro mounts, selfie sticks, and backpacks had been extensively picked as Raksha Bandhan items. Ethnic garments had been additionally extensively purchased as gifting. This yr, as India continues to be cautious of the virus, digital present playing cards noticed an enormous enhance in gross sales.

“The number of Rakhis sold this year exceeds the number of Rakhis sold in the last two years combined. This is primarily due to the shoppers exercising caution and avoiding the festival linked travel,” the corporate stated.

Flipkart has additionally seen a sale of over 1,00,000 rakhis per day. Total, the platform has seen 2x development as in comparison with earlier yr by way of items offered.

The North is the most important chunk within the pie, with nearly 45 p.c demand coming from the area, adopted by Japanese states with 25 p.c share, the corporate stated.

The highest 10 cities producing demand are New Delhi, Bangalore, Patna, Mumbai, Hyderabad, Pune, Lucknow, Bhubaneswar, Kolkata and Gurgaon

Ferns N Petals has witnessed 100 development in compared to the earlier rakhi seasons. It has obtained 10,000 rakhi and rakhi present orders day-after-day, whole 300,000 orders until Saturday. There have been 400-600 orders per day for digital items like Guitarist on Video Name, Personalised Video message, and superstar video message. The corporate is anticipating to shut this season at 1.5 million orders.

“More and more customers are shopping online than before, in order to maintain social distancing. With this shift in buying behaviour, we have witnessed a huge surge in customers who want rakhis to be delivered in other countries like the US, followed by the UK, Singapore, UAE and a couple of other countries,” knowledgeable Manish Saini, COO, ecommerce, Ferns N Petals.


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