Republican gubernatorial candidate for Florida Ron DeSantis along with his spouse Casey DeSantis speaks to supporters throughout an election evening watch social gathering on the Conference Heart in Tampa, Florida, on November 8, 2022.
Giorgio Viera | AFP | Getty Photographs
Florida Gov. Ron DeSantis introduced the launch of his 2024 presidential marketing campaign on Wednesday, setting the Republican contender on a collision course with former President Donald Trump within the race for the GOP nomination.
DeSantis was set to personally announce his run throughout a Twitter Areas dialog with Elon Musk on Wednesday night, however the plan was derailed after the positioning crashed repeatedly and suffered quite a few different large glitches. Investor David Sacks, who was on the decision with DeSantis and Musk, blamed server points stemming from the 500,000 or so customers who signed on to pay attention. Musk then began a brand new Twitter Areas the place DeSantis introduced his presidential bid.
That second stream hosted greater than 300,000 listeners at its peak — far under the typical primetime viewership for many cable information networks, even people who have just lately suffered a rankings drop.
DeSantis’ press secretary, Bryan Griffin, asserted in a tweet after the stream ended that the glitch-filled rollout merely proved there was excessive enthusiasm for the candidate. He added that the marketing campaign had raised $1 million on-line in a single hour.
DeSantis was slated to seem on Fox Information on Wednesday evening at Eight p.m. ET.
In a video posted Wednesday earlier than the Twitter occasion began, DeSantis criticized Democratic coverage on immigration, crime and training in rhetoric much like that deployed by Trump and his different GOP rivals.
“I am operating for President to guide our nice American comeback,” he stated.
In the meantime, DeSantis, who formally filed paperwork to kick off his marketing campaign Wednesday, additionally signed a invoice that makes it simpler to run for president, altering Florida’s so-called resign-to-run regulation.
The long-anticipated announcement marks the fruits of years of buzz round DeSantis, 44, whose resistance to Covid-era lockdown guidelines and willingness to have interaction in polarizing cultural fights have shortly made him a Republican darling.
It additionally makes official DeSantis’ simmering rivalry with Trump, burying their once-close relationship as some within the GOP look to switch the previous president as their social gathering’s commonplace bearer.
Trump has already pummeled the governor with relentless assaults for months. Trump and his allies have assailed DeSantis’ report, his political skills and even his persona, whereas amplifying destructive information in regards to the governor. One pro-Trump PAC even minimize an advert depicting an anecdote about DeSantis consuming pudding along with his fingers, which the governor has denied.
Learn extra: DeSantis brings historical past of enterprise battles to presidential marketing campaign
Trump’s aggression could have paid off. Polls of the potential main area have confirmed DeSantis, as soon as Trump’s shut competitor, constantly dropping floor for months, even because the governor toured key battlegrounds and racked up coverage wins along with his state’s GOP-held Legislature.
A Quinnipiac College ballot launched earlier Wednesday underscored the governor’s slide: Republican and GOP-leaning voters selected Trump over DeSantis by greater than a two-to-one margin, 56% to 25%, in a matchup of the hypothetical main area. That consequence confirmed Trump extending his positive factors and DeSantis dropping floor from a earlier Quinnipiac survey in late March.
A protracted-expected marketing campaign
The transfer was hardly a shock: DeSantis has been eyed as a 2024 presidential contender even earlier than the top of the 2020 election cycle. Whereas he has been principally tight-lipped about his presidential ambitions, the governor in current months has printed a political memoir, hosted occasions for donors and conservative teams, launched into a multi-state talking tour and launched campaign-style movies touting his achievements in Florida.
Within the meantime, his allies have been laborious at work mounting a well-funded political operation that has acted as a de facto marketing campaign for the governor’s impending presidential bid.
The tremendous PAC By no means Again Down, based by former Trump administration official Ken Cuccinelli, has already raised tens of thousands and thousands of {dollars} because it inspired DeSantis to run for president. An individual conversant in the group’s actions confirmed to CNBC that it’s anticipating to work with an general working price range of not less than $200 million.
That determine, first reported by The New York Occasions, might embrace greater than $80 million that DeSantis’ allies are anticipated to attempt to transfer out of the governor’s outdated state-level political committee — a controversial switch that has divided marketing campaign finance specialists.
A Yale- and Harvard-educated lawyer, DeSantis was elected to the U.S. Home in 2012 and have become a founding member of the conservative Freedom Caucus earlier than resigning to run for governor of Florida in 2018.
Trump endorsed DeSantis in that gubernatorial main, giving DeSantis a polling bump and main him to chop an advert that includes his household embracing an array of Trump’s political slogans and catchphrases. DeSantis’ closeness to Trump went past simply his rhetoric, with critics noting that the governor’s physique language and hand gestures appeared to reflect Trump’s at occasions.
DeSantis handily gained the first and went on to narrowly defeat Democrat Andrew Gillum within the normal election.
Stark divisions

As governor, DeSantis’ populist rhetoric and give attention to divisive social points shortly gained him a nationwide fame.
Throughout the coronavirus pandemic, DeSantis pushed quicker than different states to raise public health-related lockdown measures, arguing that the closures had harmed Florida’s financial system. These and different strikes coincided with an inflow of recent residents to the state, however drew the ire of well being specialists and native officers, particularly when Covid circumstances later surged.
DeSantis additionally courted controversy when he joined GOP efforts to protest President Joe Biden’s border insurance policies by flying planeloads of migrants to the Massachusetts island of Martha’s Winery.
In the meantime, his assist for a controversial invoice limiting dialogue of intercourse and gender in public faculties, dubbed “Do not Say Homosexual” by critics, has morphed into an ongoing combat with Disney that has lasted properly over a 12 months.
Disney, one in all Florida’s largest employers, publicly opposed the invoice, becoming a member of critics who argued its imprecise language might result in the concentrating on and marginalization of LGBTQ lecturers and children. DeSantis and his allies responded to Disney’s criticism by concentrating on Walt Disney World’s long-held particular tax district and vowing to finish the “company kingdom.” Disney has since sued DeSantis and others in federal court docket, accusing the governor of orchestrating a marketing campaign of political retribution in opposition to the corporate.
DeSantis additionally obtained a significant pre-presidential increase from Republican supermajorities within the Florida Legislature, which rushed to move the governor’s sweeping agenda and cleared a path for him to launch a White Home bid.
DeSantis has spent current weeks signing reams of recent laws, burnishing his fastidiously crafted picture as a get-things-done conservative fighter. He signed legal guidelines imposing stark new abortion restrictions, loosening guidelines on carrying hid weapons, increasing his state’s college voucher system, limiting ESG investing and banning public schools from spending funds on range packages, amongst others.
The highly effective anti-abortion group Susan B. Anthony Professional-Life America praised DeSantis in an announcement Wednesday afternoon, whereas stopping in need of totally endorsing his candidacy.
The governor has taken Florida “from a late-term abortion haven to among the best states within the nation for unborn kids and moms,” the group’s president stated. “We stay up for DeSantis and all contenders additional outlining their pro-life imaginative and prescient and platform as the first unfolds.”
In a state the place inhabitants is rising however Democratic registration has fallen, DeSantis’ resistance to Covid security guidelines and his perceived left-wing political foes have been mightily rewarded. He trounced his Democratic opponent, former Rep. Charlie Crist, in Florida’s 2022 gubernatorial election, profitable by greater than 20 proportion factors.
This time, he did it with nearly no assist from Trump.
With DeSantis’ profile on the rise, Trump’s view of the governor has soured. Shortly after the November midterms, Trump wailed at “Ron DeSanctimonious,” one in all a number of wonky nicknames for DeSantis, together with “Ron DeSanctus” and, reportedly, “Meatball Ron.”
Trump has been broken by his loss to Biden, the fallout from the Jan. 6, 2021, Capitol riot and the underperformance of lots of his handpicked candidates within the midterms. But regardless of these bruises — and his escalating authorized woes, together with his indictment in a Manhattan hush cash case and being discovered answerable for sexual abuse and defamation in one other case — Trump is the Republican Occasion’s present best choice for 2024.
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