New Delhi: In a dramatic flip of occasions, Paytm app was again on Google Play retailer on Friday inside a number of hours of being pulled down as a consequence of alleged coverage violations.
Earlier within the day, Google had pulled down India’s homegrown monetary companies firm Paytm from its app retailer for working its promotional UPI cashback marketing campaign and scratch playing cards by claiming that this quantities to playing.
Nonetheless, Paytm mentioned that giving cashbacks is a regular business observe adopted by all main gamers, together with Google Pay.
The Noida-headquartered Paytm is the nation’s largest funds app and competes with Google Pay.
Paytm lately launched the “Paytm Cricket League” for customers to have interaction of their ardour for cricket and get cashback.
The sport permits customers to get participant stickers after every transaction, acquire them, and obtain Paytm cashback.
On Friday afternoon, Google intimated Paytm that they’re suspending its app as a result of they consider this to be a violation of their Play Retailer insurance policies on playing.
Subsequently, Paytm app was unlisted from Google’s Play Retailer and was quickly unavailable to customers for brand new downloads or updates.
“Thanks everyone for your support! Paytm App is back, live in Play Store. We launched a UPI CashBack campaign this morning. Our app got suspended by Google for this. India, you decide if giving cash back is gambling,” Paytm Founder Vijay Shekhar Sharma tweeted after the app reappeared on Play retailer.
In an interview with ET Now, Sharma mentioned that this one-sided motion by Google challenges the entire idea of “Aatma Nirbhar” Bharat for the app ecosystem within the nation.
He additional added that this can be a option to arm-twist corporations which can be innovating for India. It additionally thwarts the federal government push to advertise digital funds with UPI because the cashback which is given on Paytm is immediately credited as UPI.
“The same campaign is running on several apps, including GPay, they all give stickers & scratch cards. We need to see whether we allow foreign companies to own and rule our ecosystem like this,” he mentioned in an interview with the media.
“It is not a question of policy, but its implementation – extremely unfair implementation Google itself plays similar promos. It looks like a well-thought-out plan,” he mentioned.
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