Technology

Now ask Apple Siri about coronavirus updates in India

New Delhi: A brand new Apple Siri function offering audio information briefs with the most recent COVID-19 info has now come to Indian customers.

Apple final month up to date its Siri voice assistant with info and property designed to assist customers within the US who’ve flu signs and consider they’re affected by coronavirus.

The function is now dwell in a number of nations, together with India, in line with the corporate.

The function is triggered by queries like “Hey Siri, do I have the coronavirus?” and “Hey Siri, I think I have COVID-19.”

Siri will ask customers if they’re exhibiting signs of the illness, resembling fever, dry cough or shortness of breath.

It should advise individuals who say they’ve excessive or life-threatening signs to contemplate calling the native well being providers.

Additionally Learn: Google India Ramps Up COVID-19 Efforts To Convey Dependable Info To Customers

The customers who reply “yes” to sure questions, particularly these referencing COVID-19 signs, are urged to isolate and carefully monitor the scenario, or contact a medical supplier.

Simply say “Play COVID-19 news” or “Play the Coronavirus news” and Siri will replace you with the most recent information.

The information briefs can be found throughout all Apple units and in India, the supply is the BBC World Service.

In one other growth, social media big Fb has reportedly lower its commercial charges by practically 20 per cent in current weeks as advert spending on its platform has taken a extreme hit owing to the COVID-19 pandemic.

In response to a Wall Road Journal report, there was 15-20 per cent lower in advert charges on the social media platform within the month of March as in comparison with February.

Wpromote, a digital advertising company that handles $130 million in yearly advert spending on the social media platform, informed The Wall Road Journal that “Facebook’s rates have declined 25 per cent from February to March”.

One other advertising firm 4C Insights that manages $350 million in advert spending on tech platforms, mentioned one advert value on Fb-owned Instagram to get in entrance of 1,000 customers dipped 22 per cent in the identical interval.

As extra folks go browsing to Fb from properties, the uptick in utilization has not resulted in prime advert {dollars} for the social networking big.

To stem the losses, Fb is reportedly going after advert budgets that had beforehand been earmarked for televised sporting occasions.

Additionally Learn: Fb Cancels International Advertising and marketing Summit Over Coronavirus Fears

In response to the report, Fb is pitching its video advertisements as an excellent place to spend these advert {dollars} that may have gone to sponsor sporting occasions.

Fb in late March admitted that its advert enterprise has been adversely affected in nations severely hit by the novel coronavirus whereas non-business engagement like messaging has exploded which is affecting its providers like Messenger and WhatsApp.

“Our business is being adversely affected like so many others around the world. We don’t monetize many of the services where we’re seeing increased engagement, and we’ve seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of COVID-19,” mentioned Alex Schultz, VP of Analytics and Jay Parikh, VP of Engineering.

The novel coronavirus pandemic can wipe out greater than $44 billion in world advert income for the tech giants Fb and Google in 2020 as digital promoting runs dry.

In response to world funding financial institution and monetary providers firm Cowen & Co, Google’s whole web income is projected to be about $127.5 billion — down $28.6 billion.

Learn Extra: Twitter Bans Misinforming COVID-19 Tweets, Fb Places Corona Data On High

Fb’s advert income for 2020 is forecast at $67.eight billion – a lower of $15.7 billion.

Nonetheless, Fb’s promoting enterprise is projected to “bounce back” in 2021, rising 23 per cent (year-over-year) to $83 billion, mentioned the Cowen analyst workforce.

In a weblog submit, LightShed analyst Wealthy Greenfield mentioned that “digital platforms are feeling the pain soonest, given the relative ease of pulling ad spend versus mediums such as television (who are likely to experience far more pain in Q2 than Q1)”.

Cowen has additionally lower its full-year income forecast for Twitter by 18 per cent.

(IANS)

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