No IPL Matches During Diwali Weekend? BCCI Cites Low BARC Rating

New Delhi: With the Board of Management for Cricket in India (BCCI) nearly finalising the September 26 to November eight window for the 13th version of the Indian Premier League (IPL), stories have are available that the host broadcasters aren’t too glad to offer the Diwali (November 14) weekend a miss. However BCCI is prepared to elucidate the explanation to Star India.

Chatting with IANS, a BCCI official stated that the idea of Diwali has modified over the previous couple of years and BARC (Broadcast Viewers Analysis Council) scores have been not so productive in these weekends and that’s precisely why even the Indian crew has in the previous couple of years been given Diwali breaks to get pleasure from with their households.

“We are able to at all times sit down and talk about the matter with Star India though we now have mentioned BARC scores with them previously as effectively since they not solely broadcast IPL, but in addition have the rights to broadcast Indian cricket. The Diwali weekend really sees a dip in BARC scores and that’s the reason we now have seen our nationwide crew typically take a break at that cut-off date.

“Not solely do the gamers get a well-deserved break, but in addition spend high quality time with close to and pricey ones throughout one of many largest celebrations within the nation. We are able to at all times talk about this with the broadcasters once more if there may be any kind of confusion. That is the only cause why the IPL wasn’t prolonged into the Diwali weekend,” the official defined.

When contacted, a franchise official stated that last-minute stock would have positively come at the next price for Star India if the ultimate weekend clashed with Diwali. However the dates don’t immediately concern the franchises.

“See, in case you are speaking from the franchise viewpoint, there isn’t an excessive amount of of a distinction for us as a result of it isn’t like we’re taking part in with followers in India and extra individuals would are available and we’d generate extra income from gate cash.

“However sure, simply from the broadcaster’s viewpoint, there may very well be a case that whereas 75-80 per cent of the stock has been bought off, there may be nonetheless that final bit which might clearly be bought at the next price if we went into the Diwali weekend,” the official instructed IANS.

One other franchise official echoed the feelings and stated whereas they don’t seem to be affected, Star India may generate a bit extra income. “I think the broadcasters could have made some last-minute deals which would be enhanced due to the Diwali weekend clashing with the IPL playoffs. But for us, it doesn’t directly affect us,” the official defined.


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