Mumbai: Flipkart on Thursday mentioned it’ll convey again Bollywood actors Ranbir Kapoor and Alia Bhatt within the e-tailer’s newest trend marketing campaign that can go stay on tv and digital platforms for a interval of over 5 weeks till December 15.
Flipkart Trend launched “India Ka Fashion Capital (IKFC)” marketing campaign virtually two years in the past.
This newest version of the marketing campaign constructed across the theme “Don’t Stress, Karo Impress” addresses the stressors that many shoppers face round on-line purchasing for their trend wants.
Flipkart mentioned its massive assortment of tendencies, celebrity-inspired types, a straightforward 30 days returns and 100 per cent refund coverage, together with a number of real manufacturers could make the net purchasing expertise stress-free.
“While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions,” Vikas Gupta, Vice President and Head of Advertising at Flipkart, mentioned in a press release.
“Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices,” Gupta mentioned.