Google Introduces ‘Verified Calls’ To Protect People From Scammers

San Francisco: In a bid to make individuals secure from spam and rip-off calls, Google has introduced a brand new function named Verified Calls on its Cellphone app. It comes pre-loaded on a number of Android telephones and might be out there for obtain later this week on extra Android units in choose nations, together with India.

The ‘Verified Calls’ reveals the caller’s title, emblem, cause for calling and a verification image indicating that the enterprise has been authenticated by Google.

“This is done in a secure way and Google doesn’t collect or store any personally identifiable information after verification,” the corporate mentioned in an announcement on Tuesday.

Verified Calls is initially rolling out within the US, Mexico, Brazil, Spain and India, with extra nations to return.

A 2019 report by the US Federal Commerce Fee (FTC) discovered that cellphone calls have been the primary approach individuals reported being contacted by scammers.

Whereas most individuals mentioned they hung up on these calls, those that misplaced cash reported a median lack of $1,000.

“We’ve been piloting Verified Calls for a few months, and the early results indicate that it improves the likelihood of someone answering a call,” Google mentioned.

For example, banks calling to alert a buyer a couple of attainable fraudulent transaction can improve reply charges by stating the decision cause.

“We also have existing partners — including Neustar, Five9, Vonage, Aspect, Bandwidth, Prestus, Telecall, and JustCall — ready to help brands improve their answer rates by using Verified Calls,” Google mentioned.


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