New Delhi: Organising a platform for educating the plenty, specifically youngsters at a youthful age, concerning the satisfaction group, a distinguished FM channel has launched a model new initiative – ‘Pride Ki Side’ to have a good time the primary anniversary of the repeal of Part 377.
The initiative will present a platform to share the tales and spotlight the assorted challenges confronted by LGBTQIA+. The idea of this marketing campaign goals at educating the plenty concerning the satisfaction group.
RED FM has joined arms with Naz Basis and Breaking Limitations – a mission by college students of Tagore Worldwide College, Vasant Vihar to sensitize the society on the grassroot stage. RED FM is concentrating on the kids at a younger age in order that they change into compassionate and type in the direction of LGBTQIA+ kids.
To help this perception, varied workshops are being carried out in faculties to supply a protected and respectful studying setting for everybody. Skilled and licensed counsellors accompanied by RED FM’s group and RJs are conducting the workshops.
Talking about this marketing campaign, Nisha Narayanan, COO and Director, RED FM and Magic FM, mentioned, “Looking at the status of LGBTQIA+ community in India, it is high-time we start educating the people about them. Everyone should have the right to openly appreciate and practice who they are and love who they want. At RED FM, we believe in supporting this movement through our humble initiative ‘Pride Ki Side’. We want to raise awareness in the public about the challenges faced by them.”
“We hope more people will come forward, share stories and help empower each other. Our vision is to create an inclusive environment and encourage our audience to adopt a progressive and compassionate outlook towards LGBTQIA+ community,” she added.
Anjali Gopalan, Founder and Government Director, The Naz Basis Belief mentioned, “I am so happy that Red FM has taken this step to highlight LGBTQIA + issues. The trust is proud to be a part of this journey. To ensure maximum outreach, RED FM has also introduced a daily special morning show on their radio channel with a counsellor. This engaging and interactive format of the show will address queries and problems of the community who face bullying, hatred and discrimination at institutes or workplace.”
Apart from this, RED FM has additionally invited a widely known LGBTQIA+ influencer at their studio who will share tales of braveness in coping with cyber trolls, verbal harassment and the way they moved forward and handled such conditions.
One other spotlight of ‘Pride Ki Side’ will contain a social experiment video with RJ Raunac that can go reside a day previous to September 6, the day when Part 377 was decriminalised final yr. The marketing campaign will run from September 4-13.
Acceptance and inclusivity being the 2 main challenges confronted by the LGBTQIA+ group in India, RED FM brings yet one more considerate marketing campaign to carry a wind of change.