San Francisco: Fb has unveiled a brand new brand that can differentiate it as a father or mother firm from foremost apps like Fb, Instagram, WhatsApp, and extra.
The brand new firm brand will additional distinguish the corporate from the principle social media Fb app, which can preserve its personal branding.
“The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app,” Antonio Lucio, Chief Advertising Officer, stated in a press release on Monday.
The corporate has providers like Fb app, Messenger, Instagram, WhatsApp, Oculus, Office, Portal and Calibra (digital foreign money Libra venture).
Over the approaching weeks, Fb will begin utilizing the brand new model inside its merchandise and advertising supplies, together with a brand new firm web site.
The brand new brand makes use of customized typography and is “designed for clarity”, with the aim of making a “visual distinction between the company and app”.
“This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences,” stated Fb.