Facebook inks deal to stream Filmfare Awards globally

New Delhi: Fb on Friday inked a take care of Worldwide Media, the content material firm that produces the Filmfare Awards — India’s most distinguished leisure awards present. The year-long partnership will present unique non-linear digital simulcast partnership to your entire Filmfare awards franchise, together with Filmfare Hindi, Filmfare Marathi, Filmfare South, Filmfare Punjabi and Filmfare Glamour and Model Awards in 2020.

“We’re excited as a result of we are going to leverage the assorted FB instruments to drive like-minded communities of Bollywood buffs to debate, debate and luxuriate in matters and content material of comparable curiosity ranges. It is going to allow them to speak in regards to the
world of flicks, favorite stars and artists all yr round, centered round thrilling content material that the Filmfare staff creates,” Deepak Lamba-CEO, Worldwide Media, stated in an announcement.

Kickstarting the affiliation with the 65th Amazon Filmfare Awards, the awards present will simulcast on February 16 at 9.00 p.m. on Filmfare’s official Fb web page, along with crimson carpet highlights, backstage footage, particular moments and better of Filmfare archive content material, that might be solely accessible digitally on Fb and Instagram.

“We are excited to partner with Filmfare to bring exclusive and engaging videos, photos and more for people on our platforms,” stated Manish Chopra, Director and Head of Partnerships, Fb India.


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