New Delhi: The huge recognition of ‘Ramayan’ and ‘Mahabharat’ serials on Doordarshan has prompted the nationwide broadcaster to evaluation the way in which it picks its leisure programmes so that individuals consistently choose it over non-public channels, Data and Broadcasting Minister Prakash Javadekar has mentioned.
The Union minister mentioned the present course of, referred as L1 beneath which work is allotted to the bottom bidder, of programme choice had “destroyed” high quality.
The ensuing “low quality content” took Doordarshan (DD) down earlier than it noticed a revival of types with the rerun of ‘Ramayan’ and ‘Mahabharat’ serials.
The general public broadcaster determined to re-telecast ‘Ramayan’ on DD Nationwide and ‘Mahabharat’ on DD Bharati throughout the nationwide lockdown to test the unfold of the novel coronavirus, and each serials have been essentially the most watched programmes.
The 2 serials based mostly on the Hindu epics of the identical names had been massively well-liked once they have been first telecast greater than three many years in the past as properly.
Javadekar mentioned the L1 technique of serial choice was “unfortunately” launched 1990s onwards.
Additionally Learn: Coronavirus Lockdown: Ramanand Sagar’s ‘Ramayan’ Makes Comeback On Doordarshan
“We want to review this fully. The best serials should be on the national broadcaster. This is our target…. We have decided that we must bring in good (programmes), allow the system to bring good serials and programmes so that people prefer public broadcasters over others,” Javadekar informed PTI.
“L1 has destroyed… and low quality of our content was the problem which took DD down,” he added.
He famous that different outdated serials being telecast by Doordarshan have additionally drawn good response.
DD Nationwide has been the primary leisure channel for almost a month now, he mentioned.
The general public broadcaster used to fee initiatives to producers, and although that may at occasions entail large budgets, this additionally introduced it big viewership earlier than non-public channels left it far behind.
To a query in regards to the coronavirus disaster hitting the media onerous and calls for to the federal government made by teams representing the business, the minister acknowledged that it’s going through issues and expressed confidence that it’s going to come out of this quickly.
With the announcement of nationwide lockdown, Union minister Javadekar on March 27 had introduced to re-telecast Ramayan which gained huge recognition. Quickly after that, a number of different programmes of yesteryear have been re-telecast on DD together with Mahabharat, Byomkesh Bakshi, Circus, Dekh Bhai Dekh, and many others. Lately the favored mythological programme Ramayan ended following which Doordarshan has introduced again “Uttar Ramayan”.
Additionally initially aired within the late eighties, the serial was a follow-up to “Ramayan”, that includes principally the identical forged.
This present focussed on Rama’s coronation, and his youngsters — the twins Luv and Kush.
Whereas Mayuresh Kshetramade performed Luv, Swwapnil Joshi essayed the character of Kush within the present.
“This to me is the most profound character I played to date and it is my first character interestingly. I have very few memories as I was all of 9 then when I played that role but I am all set to remember those good old days of shooting,” mentioned Swwapnil.
“I remember I had a great time and everyone on the set, be it Arun (Govil) sir who played Shri Rama, Deepika ji (Chikhalia) who played Sita Maiyaa and Sunil (Lahri) sir who played Lakshman ji took care of me and we all had a great time. We worked as a family back then. Can’t wait to relive and see that on the screen,” he added.
(With Company Inputs)
Additionally Learn: Coronavirus Lockdown: Doordarshan Welcomes Again Ramayan, Mahabharat, Byomkesh Bakshi And Circus