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Peacock-Gower takes up management position with Aurora Expeditions

Journey journey firm Aurora Expeditions has named Hayley Peacock-Gower as its chief advertising and marketing officer, a newly created position to drive international development for the Australian model.

With greater than 20 years’ expertise in strategic branding, advertising and marketing and media for an array of main Australian and international manufacturers and companies, together with Information Corp, Fairfax Media, Canon and Leo Burnett, she is going to spearhead advertising and marketing operations worldwide.

“Hayley is a high expertise, a passionate and significant addition to the Govt Management Crew,” mentioned chief govt, Monique Ponfoort.

“Her intensive background and expertise will add immeasurably in constructing the advertising and marketing, content material and strategic partnership platform that may drive development for the Aurora model.”

Peacock-Gower takes up the position at a key second for Aurora Expeditions, with the launch of its second purpose-built ship Sylvia Earle in 2022, and the return to small-ship expedition journey in Antarctica from January.


“That is an unbelievable alternative to innovate with new content material and transformative experiences which can drive curiosity and demand whereas positioning the model for future development,” added Peacock-Gower.

“There is no such thing as a higher alternative each professionally and personally, particularly given the timing, as we speed up significant modifications in our ongoing look after the planet programmes, and our imminent return to what Aurora Expeditions does finest; life-changing small-ship expeditions.”

Voted World’s Main Polar Operator on the World Journey Awards, Aurora Expeditions has been delivering perspective-altering expeditions to probably the most distant, distinctive and biodiverse locations on the planet for 30 years and is deeply dedicated to accountable and respectful journey.

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