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Cole takes up key advertising function with Holland America Line

Holland America Line is tapping the digital experience of Kacy Cole, naming her as the brand new vp of promoting and e-commerce on the firm.

Cole involves the cruise business with greater than 20 years of world expertise main advertising features, implementing digital transformation and integrating model and efficiency advertising collectively to ship development.

She’s going to report back to Beth Bodensteiner, Holland America Line chief industrial officer.

As vp of promoting and e-commerce, Cole will utilise her data of digital advertising to work carefully with groups throughout all areas of the organisation to refine the main focus and enrich the buyer expertise.


She’s going to create enhanced methods for every little thing from full-funnel advertising in any respect phases of the reserving course of and branded content material to guest-service initiatives and improvements and integrations on company-owned channels.

“Kacy joins Holland America Line with a formidable status as an impactful advertising chief, and her experience will assist drive our model to extra clearly outline our place as one of many world’s main cruise traces,” mentioned Gus Antorcha, president of Holland America Line.

“We welcome Kacy to the Holland America Line group and stay up for working collectively to sharpen our advertising methods.”

Previous to becoming a member of Holland America Line, Cole was senior vp of promoting at digital platform LTK (previously Rewardstyle + the place she was chargeable for world advertising features.

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