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Athanasiou takes up gross sales management position with Silversea

Silversea Cruises has appointed cruise trade veteran Katina Athanasiou as senior vice chairman of gross sales.

Within the position, Athanasiou will drive the gross sales technique within the Americas throughout all channels, reporting to Mark Conroy, Silversea managing director, the Americas. 

With an illustrious profession within the cruise trade that spans 21 years, Athanasiou is completely positioned to use her wealth of expertise and experience to the boutique method of the main ultra-luxury cruise line.

“We’re thrilled to welcome Katina Athanasiou to Silversea Cruises,” mentioned Barbara Muckermann, chief industrial officer, Silversea Cruises.

“Athanasiou has a confirmed file of creating sturdy partnerships to ship profitable gross sales methods, which can show
invaluable as we proceed on our bold development trajectory as a part of the Royal Caribbean Group.” 


Athanasiou most lately served as chief gross sales officer of Norwegian Cruise Line, the place she developed, carried out, and led worthwhile enterprise improvement methods, whereas nurturing the long-term success of journey companions and main high-achieving groups by way of her concentrate on efficiency and tradition.

She mentioned: “I’m delighted to hitch Silversea Cruises throughout this thrilling interval, as we optimise all channels in the direction of the corporate’s long-term development.

“With its aggressive shipbuilding program and management place in luxurious and expedition cruising, that is an unimaginable time for our company and journey advisor companions.

“I’m thrilled to return to the posh cruise house and stay up for participating with all inside and exterior stakeholders to ship and unlock deep, significant experiences in luxurious journey.”

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